Social Media Content Creator

Position: Social Media Content Creator
About the role:
We are seeking a talented and creative Social Media Content Creator to join our team. In this role, you will be responsible for conceptualizing, creating, and delivering engaging content across various multimedia platforms. The ideal candidate will have experience in creating compelling digital content, a passion for storytelling, and a deep understanding of Social Media trends and best practices.
If you are looking for a challenge, want to make an impact on our sales success, and looking for high-growth potential for yourself, this role was made for YOU!
Do you have what it takes?
We pride ourselves in being flexible, but there are some things we feel very strongly about. We are careful to select people for our team that have demonstrated excellence through their skills, character, and background. It takes talent and drive to meet the challenges of our rapidly evolving environment - and that's all the fun! Are you looking for new ways to raise the bar and don't blink at challenges? Do you want a fulfilling career that takes advantage of your talents? If so, then it's time to join DecoArt. Now is the time to be a part of something big!
What you will be doing:

• Content Creation: Produce compelling and original content for various platforms including Social Media, blogs, newsletters, and ecommerce websites. Develop cohesive visual themes and aesthetics that resonate with the target audience and enhance brand identity. Generate creative ideas and concepts that align with brand identity, target audience, and marketing objectives. Collaborate with the marketing team to plan and execute content calendars, ensuring consistency and relevance of content.
• Photo and Video Editing: Utilize industry-standard software (e.g., Adobe Photoshop, Lightroom, Premiere Pro, After Effects) to edit and enhance photos and videos for various digital platforms. Transform raw footage and images into polished, high-quality content that aligns with our brand's aesthetic and storytelling goals. Implement creative editing techniques, such as color grading, visual effects, and motion graphics, to enhance the visual appeal and narrative impact of our content.
• Content Optimization: Monitor Social Media analytics and insights to track content performance and identify areas for improvement. Utilize data-driven insights to optimize content strategies, including content types, posting times, and engagement tactics.
• Content Strategy: Collaborate with the marketing team to develop content plans and strategies that align with the brand's goals and objectives. Identify opportunities for content expansion and diversification to reach new audiences and channels.
• Analytics and Optimization: Monitor content performance metrics and analytics to assess the effectiveness of our content strategies and campaigns. Use data-driven insights to optimize content for better reach, engagement, and conversion. Continuously test and iterate on content strategies and formats to improve performance and achieve business objectives.
• Trend Identification: Stay up to date with Social Media trends, viral content, and industry news to capitalize on relevant opportunities and keep content fresh and relevant. Adapt content strategies and formats to leverage emerging trends and capitalize on new opportunities for engagement.

What you need:

• Proven experience as a Social Media Content Creator or similar role, with a strong portfolio showcasing your creativity and content creation skills.
• Proficiency in industry-standard editing software, such as Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro, After Effects).
• Excellent writing and editing skills, with a knack for storytelling and the ability to adapt your tone and style to different audiences and platforms.
• Platform Expertise: In-depth knowledge and expertise across major Social Media platforms including META platforms, Pinterest, LinkedIn, YouTube, TikTok, etc.
• Excellent understanding of Social Media platforms, algorithms, and best practices.
• Familiarity with SEO principles and best practices for content optimization.
• Strong organizational and time-management skills, with the ability to manage multiple projects and deadlines effectively.
• Attention to detail and a passion for creating visually stunning and engaging content.
• Creative thinker with a passion for staying ahead of industry trends and experimenting with new content formats and channels.

What we offer:

• Competitive base salary
• Comprehensive benefit package including quality health insurance, vision, dental, disability and life insurance
• Traditional 401k plan and company match
• Paid time off including paid holidays
• A chance to learn with and from interesting and enthusiastic colleagues
• Collaborative workplace, which will challenge you and celebrate your work

Where you'll be: 220 Lexington Green, Suite 400, Lexington, KY 40503
What we'd like from you:

• A resume that illustrates why you are the right person for this role along with a strong portfolio showcasing your creativity and content creation skills.

Come and Be Inspired!
For 35 years DecoArt has inspired creativity. In our consumers we inspire the creativity to craft, decorate, and make. In our employees we inspire the creativity to innovate, problem solve, and get things done.
DecoArt is an Equal Opportunity/Affirmative Action Employer and committed to creating an inclusive employee experience for all.We welcome all qualified job seekers regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, genetic information, disability, or protected veteran status.
If you have a disability and believe you need a reasonable accommodation to apply for this position, email HR@decoart.com with your request.This email address is not for general employment inquiries or correspondence.We will only respond to those requests that are related to the accessibility of the online application system due to a disability.