Social Media Content Creator

Robert Half is currently seeking a creative and dynamic Social Media Content Creator to join our client's team! In this role, you will be responsible for capturing and developing compelling content for a range of products.

You will be using an existing Social Media roadmap, created during a recent brand refresh as a guide. This role will require a bit of a shift from your conventional approach; we need someone who can add a lifestyle twist to the current content, leaning more into video, rather than focusing solely on static product presentations.

Your primary Social Media platforms will be Instagram and Facebook, with a chance to explore and grow our presence on Pinterest, and potentially YouTube. Also, you will have the opportunity to oversee a "Social Media reboot"! Part of your role will also include identifying potential influencer partners to collaborate and engage with.

If you have a deep understanding of how to use Social Media creatively to tell compelling stories and engage with audiences, apply now!

***This is a hybrid role; candidates MUST be located in the Chicagoland area, as they will be required to visit the client's office to capture content regularly

Key Responsibilities:

1. Capture and develop content, including photo and video, ensuring it aligns with brand's tone and style.
2. Utilize Adobe Illustrator to create engaging content for various social platforms.
3. Understand, adapt and implement our existing Social Media roadmap.
4. Expand our Social Media presence by exploring new platforms like Pinterest and YouTube.
5. Identify potential influencers for partnership and collaborations.
6. Implement the "Social Media reboot", enhancing the visibility and engagement of our brand online.

Skills and Qualifications:

1. Proven experience in Social Media Content Creation, preferably within a similar industry.
2. Expertise in using Adobe Illustrator, content creation, and deployment.
3. Strong understanding and experience in Social Copy creation.
4. Excellent photography and videography skills, particularly within a lifestyle context.
5. Proficient in leveraging Social Media platforms, including Instagram, Facebook, Pinterest, and potentially YouTube.
6. Able to interpret and implement brand strategy on Social Media.
7. Strong knowledge on influencer marketing with the ability to identify potent influencer prospects.