Social Media And Influencer Coordinator

COMPANY OVERVIEW
Pangaea creates and grows digitally native brands on a global scale. Our first two brands are Lumin and Meridian , both in the personal care space. Our goal is to create iconic, disruptive, and culture impacting brands that attract communities of brand lovers across borders. Since our launch in 2018, we've sold our products in 50 different countries. We have grown to over 50 employees and contractors across several locations in the world. We secured Series B funding in 2021 from Eurazeo Brands.
ABOUT US
We are a group of individuals who strive to live out the four values in our behaviors, decisions and actions. We are equally passionate about growing a community for each of our brands as we are for building our internal community of Pangaeans. As Pangaeans, we can't think of a better place to make a difference in our customers' journeys of self-care and in our colleagues' paths to success. We go out of our way to lift each other up, recognize the diverse talents that each person brings to our community and perpetuate a sense of belonging for all.
OUR VALUES

• Passion: We are mentally and emotionally connected and committed to our work. We are willing to put in the work today, knowing that this will position us for the most success tomorrow and beyond. We are invested in and passionate about Pangaea, its people and its mission.
• Innovation: We research, think critically and explore new possibilities and approaches to problems. We are intentionally curious and strive to obtain innovative recipes for success. By seeking new and creative ways to do things, we believe that we will be able to achieve our mission at unprecedented speed and scale.
• Push the Limits: Pangaea embraces a "yes we can" culture. We work towards our mission no matter how hard it gets or how long it takes. We are equally tenacious as we are relentless and we do what it takes to win as a team.
• Prioritization: Conscious prioritization is essential to our success. We tend to prioritize decision-making that may lead to sustainable business outcomes. We make calculated bets and focus on fewer, greater initiatives that will result in the greatest value for Pangaea, our customers and our teammates.

THE ROLE
Pangaea is looking for a Social Media and Influencer Coordinator who has a fundamental understanding of Social Media and Influencer tactics along with experience in overall marketing. This person will be responsible for executing social strategies in a fast-paced, high-volume environment across Pangaea's Social Media channels.
KEY RESPONSIBILITIES:

• Support the Social Media and Influencer team on all Social Media platforms from ideation, content creation to implementation, scheduling and reporting.
• Execute social strategy for new product launches, campaigns and always-on social content programming.
• Collaborate with brand marketing, digital, influencer and creative teams to conceive, create and execute captivating content, digital campaigns, and promotions that grow audiences, drive engagement, and deliver on Pangaea business objectives.
• Help develop and create engaging on trend organic social content for all brands, including trending audios, giveaways and brand collaborations.
• Strong storytelling, creative thinking, with an eye for social and viral content that will resonate and engage our target audiences.
• Manage and update Social Media content calendars.
• Execute Social Media publishing, and post copywriting ensuring that all posts are accurate and punctual.
• Creatively and proactively engage organic and paid influencers online to drive favorable affinity for Pangaea's brands and to strengthen relationships with existing influencer partners.
• Provide Social Media performance reports, analytical understanding of campaign results and insights with actionable suggestions on a weekly, monthly and quarterly basis.

MINIMUM QUALIFICATIONS

• BA/BS in Marketing, Communications or relevant field required
• 2-4+ years of concentrated experience with Social Media and digital marketing channels; proven ability to significantly drive audience growth, engagement and conversation.
• Creative, out-of-the-box thinker; ability to come up with new, creative, and innovative ideas.
• Display knowledge and understanding of Social Media platforms, their respective participants (Facebook/Meta, TikTok, Instagram, Twitter, Pinterest, YouTube etc.) and how each platform can be deployed in different scenarios.
• Strong understanding of native and outside analytics tools (Meta, Sprout Social, Captiv8, Planoly, etc).
• Proven analytical and quantitative skills; ability to use hard data and metrics to back up ideas/assumptions.

COMPENSATION AND BENEFITS
The reasonably estimated annual base salary for this role ranges from $50,000.00 to $60,000.00. Actual compensation is based on factors such as the candidate's job-related knowledge, skills, qualifications, experience and location. Details of participation in benefit plans will be provided if an employee receives an offer of employment.
Additionally, our goal is to provide Pangaeans with an excellent benefits experience that enhances their physical, mental and financial health and well being. These benefits are thoughtfully designed and curated to ensure that our employees are fully equipped to help us build. Some benefits include:
Additionally, our goal is to provide Pangaeans with an excellent benefits experience that enhances their physical, mental and financial health and well being. These benefits are thoughtfully designed and curated to ensure that our employees are fully equipped to help us build. Some benefits include:

• Health insurance: Pangaea offers medical, dental, and vision insurance plans. Out of three amazing medical plans, we cover 100% for the first plan for employees and 90% of the monthly premium for two higher coverage plans. We also provide 75% of the monthly premium for family coverage.
• Wellness: We provide free membership to health and wellness apps such as Gympass (live and virtual fitness classes), Ginger (behavioral health coaching, therapy and psychiatry) and Carrot (fertility, family planning and pregnancy support).A LOT of time off: Pangaea recognizes up to 14 paid holidays per year (exact number varies by country). We also have 6 additional "Pangaea Fridays" throughout the year where employees can get a head start on their weekend and take the whole day off. Lastly, we have a flexible time off policy and trust our employees to take vacation when they need it!
• Staff discount: All staff members are given $100 of credit per month to use on Pangaea products so that they can try, own (and love!) all the products we sell.

Please note that some benefits vary by country and are subject to change.
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