Seo Content Writer

We’re looking for a seasoned SEO Content Writer to write high-quality, well-optimized content for our agency’s clients. The main focus of this role will be to write blog articles and website content, and may at times include newsletter content, social media posts, marketing materials, podcast/video scripts, and more.

Tree Care Marketing Solutions is a full-service digital marketing company serving businesses in the tree care industry. It's probably no surprise then that the primary focus of these articles is professional tree care, including tree pests and diseases, the best trees to grow, pruning, tree removal, etc. The primary audience is homeowners in need of tree care services.

Having grown quickly over the past year, we are looking to add a hard-working, dedicated, and ambitious SEO Content Writer to the team. If you have an interest in working with one of the fastest-growing companies in the Tree Care industry (and one of the absolute best teams) this is the opportunity you’ve been looking for!

Company Overview

Tree Care Marketing Solutions (TCMS) is an award-winning digital marketing company based in Tucson, AZ that specializes in marketing for tree care companies across North America. We are a premium provider in this space – clients come to us for a comprehensive online marketing solution, including a custom website, in-depth content, PPC, SEO, and best-in-class marketing that’s completely done for them and generates exceptional results. Our clients stay with us for years and most become friends. We go the extra mile to deliver the best possible outcomes because we really care about their success.

Job Overview

This is a full-time position with benefits. Training will be provided to get you up to speed on all things related to tree service companies but we expect that you won't need training in SEO. The SEO Content Writer is an integral part of the team and critical to our growth so there's plenty of room to grow in this role and advance your career.

We’re known for getting our articles to rank on the first page of the search results, often grabbing the featured snippet and outranking .gov and .edu sites on the same topics. That’s a high standard to live up to!

Your core responsibilities will be to plan, research, write, edit, and optimize (for SEO) content for our clients’ websites. This includes:

• Writing high-quality, clear, and concise content on a variety of tree and landscape-related topics, as well as for general website pages
• Developing a SEO Content Brief for each article that provides all the information you’ll need to properly position the article, including target keywords, competitor URLs, point of view, CTA, intro, a detailed content outline, meta title / description, etc.
• Editing draft content to incorporate SEO / CRO best practices while making sure each article is still READABLE, HELPFUL, and HUMAN-FRIENDLY
• Conducting research to understand what people are searching for, and then ensuring that those keywords/topics are appropriately covered on client websites (this will include offering ideas for new or reworked content)
• Performing ongoing keyword research, including discovery and expansion of keyword opportunities, and incorporating findings into existing content to improve organic reach and rank
• Recommending changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords

Required Experience

• At least 2-5 years of industry experience in content marketing and SEO copywriting (must be specific to SEO, not just general copywriting)
• Demonstrated experience leveraging Google Analytics, SEMrush, Google Search Console, BrightLocal, and other data sources to develop content plans, improve existing content, and drive relevant organic traffic
• Proficient and very comfortable with the tech side of things, including but not limited to: Microsoft Office Suite (Word, Excel, PowerPoint), Google Docs and Sheets, Google Drive, Gmail, Dropbox, LastPass, and Zoom
• Experience using a project management system to track and manage multiple ongoing projects, tasks, and due dates, often with tight and frequently changing deadlines.

Nice-to-have Skills & Experience

• A degree in marketing, journalism, communication, or equivalent working experience is strongly preferred.
• Experience working for/with a company or client in the horticulture, arboriculture, or landscape industry is a major plus. Extra points if you have a background (education or work experience) in the green industry yourself!
• Experience with the software we regularly use - ActiveCampaign, Monday.com, Notion, Slack, Loom, and the basics of WordPress.

This role would be a good fit for you if:

… at least a few of these words describe you: thorough, attentive, meticulous, detail-oriented, thoughtful, productive, efficient, flexible, and organized.

Beyond that, we’d love to talk with you if you are:

• Resourceful – You look for solutions instead of focusing on problems, even when you’re dealing with something new or unexpected.
• Extremely organized – You have an exceptionally high level of attention to detail and love creating order from chaos, structuring the unstructured, and herding cats.
• Comfortable with constant change – Things change on a dime when it comes to SEO and digital marketing. Need we say more?
• Proactive – You love anticipating what’s coming, finding ways to make sure we can deal with it, and getting things done right the first time.
• An SEO rockstar - You understand and implement SEO best practices in your writing without losing sight of the human component. The "Google algorithm" isn't your boss!
• A highly-motivated self-starter – You don’t need constant hand-holding – you know what needs to be done and will figure out how to make that happen. You also aren't afraid to ask for help and clarification when needed.
• Great with time management - You're happy taking specific directions and following them, but you also know how to manage your own time, take initiative to fill gaps, and hold yourself accountable for getting your stuff done. Basically, you’re good at juggling dozens of balls while also spinning plates and doing cartwheels.
• An excellent communicator – You have excellent (American) English writing skills and are OK with using the Oxford comma!
• A critical thinker and problem-solver – You love investigating and resolving problems. You use your knowledge, available evidence, and logic to find root causes and understand the implications of actions.
• A team player – You’re willing to roll up your sleeves and jump in to help team members and get work done. You truly care about people, enjoy being helpful, and want to make a positive difference in the world.
• Mature, stable, and drama-free - Even when things go wrong, you’re not easily frazzled. You stay positive and look on the bright side of things.

And if you think trees, plants, and nature are amazing, we’d really like to chat!

This is not for you if:

• You do not have SEO-specific writing experience
• You’re looking for a temporary position to make some extra money or learn the industry/specific skills so you can start your own thing
• You need to be told what to do or need frequent guidance – we’re all helpful and friendly people but we won’t hold your hand
• You’re only willing to work 9 to 5 – there aren’t many evenings, early mornings, or weekends but if that’s what’s required, that’s what we do
• You have a set way of doing things and aren’t willing to be flexible
• You’re uncomfortable with ambiguity and constant change – because every day will bring something new, different, or unexpected
• You don’t have a sense of humor – we’re not comedians but it’s always good to laugh now and then

Perks/Benefits

• Friendly and truly nice team members who are here to support you
• Training on whatever you need to be even more amazing at what you do. Continuous learning is really important to us. Every team member is encouraged to pursue training that keeps them on the leading edge of their area of responsibility or helps them develop new skills. Just let us know what interests you!
• Opportunity for growth in pay and responsibility – how far you go is up to you
• PTO starting at 2 weeks of vacation plus major US holidays
• Health insurance (we cover 50%)
• Dental and vision insurance
• Retirement Plan with company match up to 3% of annual salary

HOW TO APPLY

If this sounds like a good fit with your experience and interests, and if you’re excited to work with an energetic company dedicated to supporting the people and businesses that help make the world a greener place, we’d love to hear from you!

To be considered for this role, please send a cover letter and resume, along with any related writing samples to rweiss@treecaremarketingsolutions.com.

You can also apply here directly on indeed.

We will review all applicants and reach out immediately if you seem like a good fit so we can get started on the next step in the process!

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Tree Care Marketing Solutions is an equal opportunity employer, and we value diversity and inclusion. We’re working hard to grow a strong team of exceptionally talented individuals who bring a variety of perspectives, nationalities, backgrounds, experiences, identities, and abilities to the company, and are committed to building an inclusive, supportive place for you to do the best work of your career.

Job Type: Full-time

Pay: $22.00 - $26.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• SEO: 2 years (Required)
• SEO Content Writing: 2 years (Required)
• Developing SEO content strategy for multiple clients: 1 year (Required)

Work Location: Remote