Senior Specialist, Media Planning, New Stream Media

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined dentsu. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com. We are champions for meaningful progress, and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding, and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

Job Description

This is a Hybrid role, expected to be in office 3 days a week. Must be in Grand Rapids. MI.

As a Senior Specialist, Media Planning, you will be responsible for the daily coordination, execution, and management of media plans for a grocery retail media network. You will develop and maintain an intimate knowledge of client businesses and ensure all client media requirements are executed in a timely and accurate manner. You will play a leadership role on the team, reporting to the Media Senior Manager, and will help supervise the daily workflow of the Media Planning staff on a specific account. You will also work with internal tools and staff to quantitatively and qualitatively analyze campaign delivery and optimize performance on an ongoing basis.

Responsibilities:

• Develop media plans within the framework of the business rules based on industry knowledge, understanding of the advertiser's goals and audience strategy, and an understanding of the product offerings
• Develop objectives, strategies, plans, and presentations
• Plan across programmatic, social, and onsite and learn new product offerings as they are rolled out
• Evaluate media opportunities and present media plans and POV's in writing and orally.
• Create, write, and present campaign/media recommendations and proposals
• Oversee day-to-day workloads of Media Specialists and support their development
• Use 3rd party research tools to develop target consumer profiles and identify strategic buying opportunities where applicable
• Maintain an understanding of client business goals and marketing objectives and translate them into digital strategies
• Manage the media plan execution, including QA of insertion orders, tracking spec development and implementation, custom unit production, and billing reconciliation
• Maintain, track, and record inventory/proposals in proper tools (ie. Tracking docs or OMS)
• Work with Analytics team to monitor, analyze, and report on campaign results and make regular recommendations on how to optimize campaign performance
• Review and respond to RFP requests giving guidance to sales teams
• Streamlining planning process with sales team, planning team, and account managers
• Remain up to date with the media marketplace and what opportunities are relevant to clients
• Work on special projects as assigned

Qualifications

• 2+ years in digital Media Planning
• Programmatic (such as DV360 or Trade Desk) or social media experience required
• Experience with Facebook, Pinterest, and YouTube a plus
• Shopper, CPG or retail Media Planning experience is a plus
• Experience with platforms such as CitrusAd, Criteo, or PromoteIQ a plus
• Possess outstanding written and verbal communications skills, especially strong presentation skills
• Comfortable working in a start-up environment with changing workflows
• Be detail-oriented, very organized, able to multi-task, and able to work well under pressure
• Articulate, intelligent, and credible individual, who is a self-starter and keen to make a difference in a growing business with existing clients
• Proficiency in Word, Excel, and PowerPoint

Additional Information

The anticipated salary range for this position is $51,000 - $80,000. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

Employees from diverse or underrepresented backgrounds encouraged to apply.

#LI-AD2 #LI-onsite

 

About dentsu 
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com. 

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.