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Form of workIntroductionAt SHRM, we are committed to making work, workers and workplaces better through insights-driven policy solutions, learning and development, thought leadership and research. We are shaping the ways employers and employees thrive together. SHRM is empowering our more than 300,000+ members, including HR professionals, business executives, and people managers, to lead as strategic business partners and effective stewards of workplace culture, business productivity, and employee engagement. OverviewThe Senior Specialist, Executive Network Strategic Initiatives is responsible for contributing to the execution of initiatives that directly align with the membership acquisition, retention, and engagement strategy for the SHRM Executive Network. This includes successfully incorporating the value proposition for the Executive Network into all related programs and initiatives, ensuring increased engagement and member retention – it’s about managing the end-to-end experience for prospects and members. Leading with the EN in marketing, this role will help create and curate bespoke prospecting outreach, dinners, and research of the ideal experience to create conversion from Fortune 500 CHROs to HR Leaders to MidMarket EN prospects. The role works with all EN virtual and live events and Strategic Initiatives to include event management and logistics, program and content development, speaker management, and works cross functionally to further enhance the member benefits, value, and brand of the SHRM Executive Network.
Work Environment:
Work is regularly performed in a combination of office and conference settings and routinely uses standard office equipment. Travel Required: Occasional 0-10%.
ResponsibilitiesWork is regularly performed in a combination of office and conference settings and routinely uses standard office equipment. Travel Required: Occasional 0-10%.
- Execute EN membership-related initiatives to achieve membership growth and retention targets.
- Collaborate and support the flow of prospects into the pipeline of the EN.
- Manage all necessary landscape research, marketing efforts, project management, and experience mapping to own the creation of bespoke moments for high profile SHRM Executive Network prospects to drive conversion towards membership goal yearly.
- Market, project manage and execute monthly virtual event series to include, but not limited to: messaging, email campaigns, website development, show flow, speaker and facilitator logistics and communication, managing virtual event platform, meeting logistics, pre and post event content design and production, presentation design and production, survey deployment, and post event communication with participants.
- Collaborate with and serve as main point of contact for cross functional teams including research, membership, events, speakers bureau, comms, and creative services to ensure content and event deliverables are met on time and at the appropriate level for executives.
- Provide support and project management for in-person events (ENX in June and Visionaries Summit) to include agenda development, speaker logistics, meeting logistics, content design and production, presentation design and production, post event communication, survey deployment, and onsite execution of the event.
- Develop and manage Trello boards related to Executive Network events, programs, and initiatives to include planning documents and timelines, content, scripts, and marketing assets.
- Create and deliver monthly communication and regularly update project tracker to keep cross functional teams up-to-date and aware of Executive Network content, events, and new initiatives.
- Execute initiatives that directly align with SHRM Executive Network experience strategy.
- Perform event and program data tracking and analysis.
- Contribute to the development of SHRM Executive Network presentations and project deliverables.
- Manage incoming leads through Salesforce.
- Track and process contractor and vendor contracts and payments and ensure compliance with budget management and goals.
- Other duties and projects as assigned.
- Bachelor’s degree or equivalent relevant experience.
- At least five (5) years of sales, experience creation for executive and luxury market, event planning experience.
- Experience with content marketing.
- Experience working with C-Suite/Executive level professionals.
- Excellent verbal, written, and interpersonal communication skills.
- Strong attention to detail.
- Using bespoke experiences to drive conversions experience and expertise.
- Ability and desire to work in a highly collaborative environment.
- Ability to multi-task and meet critical deadlines.
- High level of confidentiality.
- Ability to interact in a positive manner with stakeholders and various levels within an organization and display strong customer service skills, diplomacy, and tact.
- Proficient in Microsoft Office Suite.
Physical Requirements:
- Must be able to perform essential duties satisfactorily with reasonable accommodations.
- Work is generally done sitting, talking, hearing, and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
We do not sponsor applicants for work visas.
