Senior Product Marketing Manager, Aws Global Infrastructure

Do you have a passion for Product Marketing and are you an ambitious, self-starter with deep knowledge of cloud infrastructure? Do you love to create and lead messaging, content, and programs that change the way customers think about the cloud? The AWS Global InfrastructureProduct Marketing team is looking for Product Marketing lead to drive AWS Global Infrastructure marketing strategy, messaging, positioning, and global region launches. In this role, you will start backwards from the customer and work with a cross-functional team to develop compelling, strategic narratives to increase awareness and adoption of AWS Global Infrastructure Regions.
You will build messaging narratives and create content that excites customers across the buyer's journey. You will work closely with field marketing teams to learn the uniqueness of each region launch and articulate that across web pages, blogs, social media, and other content. You'll work closely with product management, worldwide sales, public relations (PR), and (Go-to-Market) teams to get the right messaging and positioning to drive awareness of AWS Region launches, and emphasize the AWS Global Infrastructure story. You will get to work on strategic launches that drive both in-region and global awareness for the world most extensive Global Infrastructure and have a big impact every day by writing messaging that leads to increased customer awareness, engagement, and adoption.
This role may sit in either Seattle, WA or Santa Clara, CA USA only. Relocation offered only to these locations from within the USA only.
Key job responsibilities
Craft and develop compelling audience and initiative specific messages and tools (product videos, collateral specific to different audiences or campaigns, eBooks, presentations, how to guides, etc.)
Test and refine new marketing approaches and channels to reach and engage key audiences
Have a good understanding of the cloud market and be able to articulate the benefits of the AWS cloud across all marketing collateral.
Work with Product, Field Marketing, Public Relations, and Partners to articulate AWS Global Infrastructure benefits, and value propositions to enterprise buyers and decision maker audiences
Drive marketing and thought leadership campaigns across all relevant digital channels, including social engagement, search, email marketing, to increase awareness and adoption of AWS Global Infrastructure
Clearly communication the benefits of AWS Global Infrastructure while focusing on uniqueness of in country region launches across all marketing assets (blogs, messaging narratives, social media posts, videos, etc.)
Lead and execute on strategic region launches working across engineering, field marketing, product, and public relations (PR) teams.
About the team
The Product Marketing team works on creating compelling positioning and marketing content to support AWS Global Infrastructure launches and campaigns that will help customers choose the infrastructure type that meets their application's needs. We all have a bias for action for developing awesome marketing assets (e.g., website, videos, success stories, blogs, presentations, print collateral, sales enablement tools, etc.).
We all work independently but are in close synch with one another as we are all telling the same cohesive story across multiple services. We are passionate about our customers and are thrilled each time we can bring AWS Infrastructure (Regions, Local Zones, CloudFront Points-of-presence (PoPs) closer to our customers, wherever they are located around the globe.
We are open to hiring candidates to work out of one of the following locations:
Santa Clara, CA, USA | Seattle, WA, USA