Senior Product Manager - Martech

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.
The Sr. Product Manager -Martech is a role within the digital organization. The mission of this role is to enable and administer communications workflows utilizing various communications platforms and assets that will service the digital lines of businesses in an omni-channel way. This position is responsible for defining the features that align with overall strategy and execution in the following areas:
Digital Maturity - ensuring assets and integrations foster maturity and growth

• Facilitate improved channel coordination
• Foster increased personalization in messaging
• Conduct internal assessments and gap analysis
• Champion integrations with additional communication assets

Operational Readiness - fostering preparedness of operational standards and practices

• Promote a readiness plan related to communications operations and continuity
• Formulate documents and processes to support readiness
• Facilitate training plans to achieve preparedness
• Enforce standards to maintain business continuity

KEY RESPONSIBILITIES

• Manage platform product roadmap to align with the digital strategy set forth for the delivery of multi/omnichannel and multi-tenant solutions
• Discover, articulate, and prioritize key uses cases and requirements in the form of SAFe Agile features.
• Set and own the vision and roadmaps as well as providing subject matter expertise and guidance on the product strategy to scrum teams and leaders
• Responsible for translating customer and business needs into short term and long-term product direction (outcome roadmap)
• Assures product strategy is followed from internal pilots to external launch
• Conducts demos to articulate product level strategy to executive level stakeholders
• Prioritizes and aligns the efforts of agile product teams and epics/features associated with programs - managing the flow of work through the program and into the program backlog.
• Program Backlog Ownership/Prioritization
• Collaborate closely with vendors, architecture, and engineering management
• Propose features that offer alignment across platform priorities
• Maintain strong relationships across key stakeholders and constituents
• Identifies dependencies among the teams
• Works with RTEs, when roadblocks occur, to problem solve and develop mitigation plans
• Escalates risks and issues to program backlog to stakeholder along with providing recommendations on tradeoffs and solutions
• Establishes feature acceptance criteria.
• Responsible for release definition as well as works with release management, where applicable, to decide when enough value has been accrued to warrant a release to the customer
• Participant in biweekly System Demos
• Sets goals in the assessment of metrics, including evaluation of business value achieved versus plan including evaluation of business value achieved versus plan.
• Provide subject matter expertise and platform administrative support to stakeholders and scrum teams
• Passion for health and wellness and the CVS Health digital mission is a must!

Required Qualifications:

• 5+ years of experience implementing marketing technology platforms at scale.
• 6+ years of management experience or equivalent, particularly in product management and product development
• Proven ability to deliver convincing business case recommendations to senior management
• Demonstrated collaborative style, with ability to lead and influence diverse teams
• 5+ years of experience in Martech and multi-channel system integrations
• 6+ years of experience as user of Adobe Campaign or similar. Plus, Salesforce Marketing Cloud experience
• 5 + years of experience working in a fully SAFE-Agile development environment.
• 3+ year of experience with SLQ, Tableau, or Micro Strategy for analytics and reporting.

Preferred Qualifications

• Digital healthcare experience desired
• Certified Product Manager (CPM)
• SFMC and/or Adobe Certifications
• Google Data Analytics Professional Certificate

EDUCATION

• Bachelor's Degree or equivalent work experience
• Master's degree is a plus

Pay Range
The typical pay range for this role is:
$132,250.00 - $260,000.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off ("PTO") or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.
For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits
CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.
You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.
CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through ColleagueRelations@CVSHealth.com If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.