Senior Principal Product Designer

THE TEAM

Eventbrite is a global self-service ticketing and experience technology platform that serves a community of hundreds of thousands of event creators in nearly 180 countries every year. Since its inception, Eventbrite has been at the center of the experience economy, transforming the way people organize and attend events. The company was founded by Julia Hartz, Kevin Hartz and Renaud Visage, with a vision to build a self-service platform that would make it possible for anyone to create and sell tickets to live experiences. The Eventbrite platform provides an intuitive, secure, and reliable service that enables creators (aka event planners) to plan and execute their live and online events, whether it’s an annual culinary festival attracting thousands of foodies, a professional webinar, a weekly yoga workshop, or a youth dance class. Creators have been the central focus for Eventbrite, with over 200 million tickets distributed to more than 4 million experiences last year, Eventbrite is where people all over the world discover new things to do or new ways to do more of what they love. 

THE CHALLENGE

In March 2020, Eventbrite went from 14 years of compounded growth to negative revenue in just 14 days. As Julia Hartz puts it, “ it was a crucible moment for us, to say the least.” EB saw this as an opportunity to examine its past and re-think core, long-term choices about who we serve, what makes us unique, and how Eventbrite can win in the marketplace. A focused three year strategy was developed as follows: 2021 build creator confidence by providing an intuitive self-service toolset for creators to manage their events, 2022 build a suite of marketing tools that leverage Eventbrite’s scale and data to empower creators to more effectively run their marketing and promotion, and in 2023, winning consumer choice as a destination to seek out live experiences, and in turn fuel creator growth through captive demand. As we embark on the next 3 years, we aspire to become the indispensable marketplace for live experiences, putting consumers at the forefront of our business.  

THE ROLE

As a Principal Product Designer specializing in innovation and design, you'll have a pivotal role in shaping our products' user experience and design strategy. You will mentor designers to elevate their craft and quality, foster a culture of exploration and innovation, and contribute to a balanced work-life environment. Your expertise will guide cross-functional teams in achieving the highest standards of design excellence.

YOU WILL

• Concept to Execution Mastery: Highly competent and creative individual contributors capable of transforming initial concepts into feasible, business-viable, and consumer-desirable solutions. 

• Drive Design-Centric Innovation: Lead initiatives that leverage data and emerging technologies to create highly personalized, consumer-segmented experiences with a focus on design quality.

• Champion Design Excellence: Instill a culture where user-centric design is the core of all product and brand decisions, aiming for pixel perfection in every outcome.

• Integrate Diverse Design Disciplines: Establish seamless cross-functional partnerships among UX Design/Product, Consumer Insights, Agency, Brand, Marketing, and Product teams to ensure alignment in driving innovation and maintaining brand integrity.

• Foster Rapid Prototyping and Validation: Create a culture that emphasizes quick prototyping and iterative testing to validate and refine design concepts. Figma, Origami, Midjourney, Chat GPT, 

• Cultivate Talent Across Disciplines: Mentor high-performing individuals with a vision that nurtures upleveling craft, creativity, analytical thinking, and cross-disciplinary skills, focusing on individual growth and cross-functional cohesion.

• Lead Purpose-Driven Design: Spearhead initiatives that are not only innovative but also socially responsible, aligning with the broader organizational vision.

• Unlock New Avenues for Growth: Proactively identify and implement new design-centric growth levers and behavioral loops to accelerate scaling efforts.

• Shepherd Product Excellence: Oversee high-profile product market launches with a rigorous focus on consumer-centric and design-driven deliverables.

• Visualize and Prototype Concepts: Utilize low-fidelity prototyping languages to aid in conceptual visualization, compelling storytelling, and rapid design iteration.

• Process Optimization and Efficiency: Assume responsibility for identifying and rectifying inefficiencies in our design processes. Seek opportunities to streamline workflows, enabling the team to operate more efficiently and allocate more time to creative endeavors.

THE SKILLSET

• Human-Centered Insight: A deep understanding of human behavior and psychology, aimed at crafting design solutions that are intuitive and engaging.

• Visual Design Mastery: Exceptional aesthetic sensibility, particularly in mobile app design, covering key funnel areas like acquisition, activation, engagement, and retention.

• Data-Driven Strategy: A strategic mindset that prioritizes data-driven decision-making and problem-solving within a design context.

• Adaptive Excellence: Comfort and adaptability in rapidly evolving tech and design landscapes, keeping the team at the forefront of innovation.

• Clear Communication: Stellar abilities in communication, writing, and presentation, ensuring that ideas are conveyed crisply and clearly.

• Agile and Accountable: Ability to thrive in a dynamic, agile work environment while holding the team accountable for maintaining skills required to achieve pixel-perfect design outcomes.

• Design Mentorship5-10 Years Mentoring designers development that uplevels craft and quality for the whole team.