Senior Media Planner

Company	Dobies Healthcare GroupSee more
Address	Kansas City, MO
Form of work	Full-time
Salary	$80,000 - $110,000 a year
Category	Sales/marketing

Job description

Senior Media Planner

Kansas City-based healthcare marketing firm is seeking a Senior Media Planner to oversee regional and national hospital and healthcare client media strategies. The Senior Media Planner is responsible for leading and managing workflow processes for paid advertising, including but not limited to programmatic digital, social media, PPC/print /radio/tv/out-of-home, and more. With deep expertise in healthcare, you can quickly grow into an Associate Director position.

The Senior Media Planner works closely with client services, creative services, accounting, and our national buying partners to deliver highly effective media plans for our clients. This position oversees media workflow – from media strategy and plan development to launching media plans, distributing approved media assets, providing ongoing media management and optimization, and tracking/reporting in conjunction with other data and digital marketing team members.

Success in this position requires a deep understanding of healthcare advertising and the ability to identify media opportunities to optimize targeting and reach across multiple channels to maximize awareness, sales, patient acquisition, and other KPIs. The right candidate will research trends in media, effective advertising design, and continually identify opportunities to stay ahead of regulatory changes related to privacy and HIPAA compliance.

This position reports to the Vice President of Media & Creative Services.

Primary areas of responsibility:

Collaborate with the media team and partners to plan, buy, and execute media strategies via multiple traditional, non-traditional, digital and programmatic media platforms.
Interpret client goals, needs and budgets
Establish and manage budgets for ad campaigns
Establish project timelines and enforce deadlines
Manage the delivery of creative assets to media partners on time, to specs provided, including the assignment of tracking tools (UTM codes, pixel placements, landing page URLs, et. al.), as needed.
Maintain all active media plans, media authorizations, calendars, insertion orders, change orders, and tracking/reporting documentation for all media clients.
Monitor media portals and reconcile weekly supporting approved/active media plans.
Oversee the accurate input current and approved media plans into agency software system while supporting media billing/invoicing of clients based on agreements, insertion orders.

Skills and Success Factors:

Analytical Skills: monitor KPIs and use data to refine media plans
Leadership: Effectively guide the team in creating and delivering effective media campaigns
Communication: Demonstrates clear, concise written and verbal skills.
Professionalism: Maintains a polished, professional approach to working with a wide range of clients and contacts.
Flexibility: Able to work extended hours when work volumes/tight deadlines apply.
Organized: Manages day-to-day coordination of multiple projects exceptionally well.
Detail-oriented: Attention to details is of paramount importance.
Initiative: Shows desire to take charge and seize opportunities for growth.
Team player: Prefers and enjoys a fast-paced, energetic work environment.

Qualifications:

Bachelor’s degree required: related field
Located in Kansas City
5-8 years of experience in paid media management within a marketing firm or advertising agency, corporate marketing environment, hospital marketing department; demonstrated experience related to media buying, planning and management.
Results-oriented, team player, problem-solver, self-motivated to learn, grow and engage.
Shows evidence of accuracy and attention to detail (through past work samples or similar projects).

Interested candidates please send us your resume and cover letter to careers@dobies.com for consideration. EOE

Job Type: Full-time

Pay: $80,000.00 - $110,000.00 per year

Benefits: