Senior Media Buyer

ROLE:

This role will be directly working for Property Leads, a start-up lead generation and data company in the real estate industry. The Senior Media Buyer role is pivotal in generating high quality motivated seller leads and in-turn driving revenue. With our small team of 10 and start-up culture, this role is demanding in terms of time and attentiveness (far more than a traditional 9-5 job). You will thrive as a detail-oriented performance marketer energized by new challenges and looking to develop the depth and breadth of your campaign management and analytical skill sets.

RESPONSIBILITIES:

• Ownership over campaign development, management, optimization, and reporting within various paid digital media platforms.
• High attention to detail when developing, managing, optimizing, and reporting various paid digital media platforms.
• Build, test and manage ad creative and ad copy for all campaigns.
• Responsible for daily, weekly and monthly optimizations to drive business and KPIs forward.
• Updates CMO on status of current accounts on a daily basis and elevates any issues in a timely manner.
• Responsible for overseeing all campaign tracking set-up, implementation, and testing before launch of a campaign.
• Understands rules, regulations, and data ecosystems related to paid marketing and identifies and communicates issues when they arise.
• Ensures strict adherence to budgets while meeting objectives.
• Faces technical challenges head-on and takes initiative to solve problems.
• Stays current on all media/marketing trends.
• A strong focus on lead quality even at the sacrifice of ROAS.

BASIC QUALIFICATIONS:

• Minimum of 3 years of work experience in lead generation digital advertising, specifically with hands on experience scaling Google Search Ads
• Experience with a $25,000-$50,000/day budget
• Ability to take ownership in a channel while multi-tasking and delivering work on-time for set deadlines
• Knowledge and utilization of 1st, 2nd and/or 3rd party data
• Ability to develop better ad copy and creative to drive costs down
• Ability to work effectively with a variety of internal teams and business groups, including Marketing and Leadership teams
• Highly motivated with ability to work in a fast-paced environment and comfortable making decisions
• Strong interpersonal and communication skills.

PREFERRED QUALIFICATIONS:

• Experience in working motivated seller or real estate lead generation
• Experience in connected TV advertising

BENEFITS:

• PTO
• Paid Sick Time

Job Type: Full-time

Pay: $52,442.48 - $74,303.02 per year

Benefits:

• Paid time off

Experience level:

• 3 years

Schedule:

• 10 hour shift
• Monday to Friday
• Weekends as needed

Supplemental pay types:

• Bonus opportunities

Experience:

• Media buying: 3 years (Required)

Work Location: Remote