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Form of workWe help the world run better
Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!
SAP is not offering international relocation benefits for this role at this time. SAP is not offering visa sponsorship for this role at this time. This position is open for remote work in the US.
We are seeking a Solution Marketer who is passionate about launching products that customers love. You will work with a cross-functional teams to launch SAP product bundles, crucial for achieving our company’s Midmarket vision and strategy. The Midmarket customer segment is an exciting new customer acquisition engine for SAP, encompassing accounts below the Enterprise level, with a global revenue range of €250 million to €1 billion.
Key Responsibilities:
As a Solution Marketer, you will be instrumental in translating the SAP Midmarket strategy into a cohesive, audience-centric go-to-market approach. Your responsibilities encompass orchestrating solution launch go-to market activities, including crafting audience-specific value propositions and messaging, generating marketing and sales enablement content, and identifying target industries, accounts, and whitespace opportunities.
To excel in this role, you will need to bring your strong execution skills, business acumen, and the ability to navigate a complex matrixed organization structure. Curiosity, working with ambiguity, and drive for results are also key. You will collaborate with a wide range of stakeholders and cross-functional teams, including solution management, sales/customer success, field marketing, as well as corporate marketing, integrated demand generation, customer experience, partner marketing, and customer advocacy organizations.
Market & Business Situation
- Learn market fundamentals, competitive landscape, whitespace opportunities, and global business objectives.
- Develop an in-depth understanding of the customer pain points and our product portfolio to create a differentiated value proposition and messaging, tailored to the Midmarket audience.
- Leverage internal and external data to make informed recommendation for product launch activities.
Go-to-Market Strategy & Execution:
- Co-develop clear and compelling product messaging and positioning that resonates with the Midmarket customer segment and effectively communicate the value of our solutions.
- Create detailed product launch plans, including timelines, milestones, and responsibilities, and ensure go-to-market activities seamless execution.
- Create field enablement materials that empower sales and marketing teams to maximize customer value and to drive demand.
- Collaborate with product management, sales, corporate marketing, customer advocacy, events, and partner Marketing, and other teams to develop comprehensive go-to-market plans for SaaS offerings.
- Scope and prioritize activities based on their potential business and customer impact.
- Define and track key performance indicators to evaluate the success of go-to-market strategies. Analyze data and feedback for continues improvement.
Specialized Knowledge & Skills
- Minimum 4 - 7 years of related experience in product/Solution Marketing or digital marketing or field marketing
- Action oriented project leadership, especially with medium to large-scaled projects.
- Bachelor’s degree required, MBA optional.
- Relevant domain experience in B2B technology and software-as-a-service business models.
- Strong analytical and problem-solving skills and ability to interpret market data and customer feedback.
- Action-oriented and independent with strong project leadership skills (medium to large-scaled projects)
- Proven track record of managing all aspects of a successful product launch and ongoing support.
- Proven ability to develop Solution Marketing go-to-market strategies and effectively communicate recommendations at various stakeholder levels.
- Flexibility and willingness to prioritize and effectively manage a broad variety of time sensitive products and initiatives.
- Strong communication, collaboration, and interpersonal skills including influential leadership decisions.
- Cultural awareness and ability to accommodate different time zones.
We build breakthroughs together
SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.
We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
EOE AA M/F/Vet/Disability
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 97,000 - 213,800 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.
Requisition ID: 384674 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: Virtual - USA #LI-Hybrid
