Senior Manager, Marketing

Aspire Bakeries is a North American baking company with a leadership position in specialty frozen baked goods. Formed from leading bakery companies, its innovative food portfolio includes breads, artisan breads, buns, cookies, donuts, muffins and pastries from beloved brands like La Brea Bakery®, Otis Spunkmeyer®, and Oakrun Farm Bakery®. With 13 bakeries in North America, we are committed to driving innovation, predicting upcoming consumer trends and flavors, and exceeding our customers’ expectations. Aspire Bakeries champions the values of Integrity, Ownership, Customer Focus, Creativity and Care to help us deliver on People Safety, Food Safety, Quality and Collaboration.

As the Sr. Marketing Manager, La Brea Bakery reporting to the Director of Marketing, Artisan Bread your role is to develop strategic business plans and marketing solutions to protect the brand’s position as the leader in Artisan Bread. The focus will be on leading brand marketing with external agencies and retail customer marketing execution. As well, as create long-term strategic plans and thought leadership for the brand across platforms and segments driven by insights that help drive business growth, deliver sustainable growth strategies and tactics, serve as primary liaison to the cross-functional teams, provide guidance on white space innovation opportunities, and provide direction and support to the retail Customer Development teams.

The position requires problem-solving capabilities to understand the omnichannel shopper journey and develop 360 plans that support the brand through the entire lifecycle. Background in online or offline sales analytics is required. The preferred candidate will also have fundamental shopper insight development skills and a history of triangulating compelling analytics and insights into concise story-telling presentations in support of retail category growth.

Responsibilities:

• Manage the brand portfolio development and long-term food strategy. This includes but is not limited to the analysis of research data, identifying business opportunities, and making recommendations to optimize strategies and tactics.
• Manage creative and strategy execution development cross-functionally and with all external agencies. Will develop and lead B2C and B2B marketing.
• Manage the introduction of new foods and continuous improvement of existing foods in collaboration with the Customer Development leads, R&D, and Project Management.
• Partner with Customer Development leads to provide sales support actions to support the teams in meeting our fiscal objectives. This includes developing appropriate sales communications for new items and marketing program launches including customer-facing presentation decks, sell sheets, and sales collateral.
• Develop strategy and execute digital marketing as part of brand planning, development of creative assets, execution in the market, and results measurement and assessment
• Work directly with agency partners to ensure robust social planning is in place across social channels, staying relevant with current topics and assessing results, and optimizing plans.
• Work closely with data partners, Nielsen, NPD, Technomic, Mintel, and customer insights to analyze business issues and opportunities for Aspire given the competitive environment, and provide the most up-to-date food category reviews, trends, and insights.
• Gain a deep understanding of core food categories and brand capabilities across foodservice to develop solutions and promotions to drive business growth in partnership with Customer Development leads, customer finance, and key foodservice customers.
   

Qualifications:

• The position requires a Bachelor’s degree; marketing preferred
• 5-7 years of category management experience in the CPG space
• Demonstrated analytical skills that drive business results
• Prior experience in Brand Marketing, Customer Marketing, Shopper Marketing, Sales, Agency, Market Research, Shopper Insights, or Category Management
• Digital marketing strategy and execution background
• We need someone who can think strategically, think conceptually as well as have skills around finance and analytics while driving results, selling, and negotiating
• Strong written, oral, and presentation skills are required. 
• Demonstrate ability to collaborate and work well cross-functionally.
• Desire to work in a fast-paced, entrepreneurial environment
• Proficient in MS Office, specifically PowerPoint, Word, and Excel
• Customer and/or conference travel as needed  

Salary Range: $109,000 - $144,000

Aspire Bakeries LLC values the contribution each Team Member brings to our organization. The final determination of a successful candidate’s starting pay will vary based on a number of factors, including, but not limited to location, shift, education, skill, and experience within the job or the industry. The pay scale listed for this position is generally for candidates that meet the specified qualifications and requirements listed In this specific job description. Additional pay may be determined for those candidates that exceed these specified qualifications and requirements. We provide a competitive compensation package that recognizes your experience, credentials, and education alongside a robust benefits program to meet your needs. For union-represented postings, wage rates and ranges are governed by applicable collective bargaining agreements.

Aspire Bakeries is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.