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Form of workWE ARE A PRODUCT COMPANY.
WE ARE A PROCESS COMPANY.
ABOVE ALL, WE ARE A PEOPLE COMPANY.
The history of the Acushnet Company is tightly woven into the fabric of golf. From the start, we've been committed to enriching the experience of dedicated golfers through superior product performance, technological innovation, unmatched quality, and exceptional service. We are more than a collection of leading golf brands and products. We are a team united in our passion for the game. We are bridge builders who embrace our responsibility to leave our brands, businesses, communities, and the game of golf in a better position than when we started.
Together we live by the credo, "Autograph your work with excellence." We earn our position as unrivaled leaders in every category in which we compete, striving for excellence in all that we do - from the performance and consistency of our products to our engagement with golfers and trade partners, to our commitment to creating a workplace built on diversity, inclusion, belonging and respect.
Summary: Lead strategic insights team responsible for identifying and interpreting primary and secondary brand, golfer, product, and industry research. Establish global data gathering strategies, KPIs and technology/visualization tools used to analyze inputs efficiently and effectively. Partner closely with key stakeholders to develop business and media recommendations for the Titleist golf balls, golf clubs and golf gear.
Responsibilities:
- Collaborate with executive and category stakeholders to develop long-term plan for data-informed leadership. Partner with product category leaders to assess goals and help to determine research strategies that align with those goals.
- Act as main liaison to technology organization to set business data analysis goals and research internal/external tools/services that elevate data collection and analysis capabilities.
- Partner with internal Media Team to establish paid media benchmarks and best practices and develop rigorous evaluation criteria in partnership with external Media Agency.
- Lead the organizational research roadmap, manage workload, and project prioritization and act as professional development advocate for two direct reports.
- Provide direction to global markets on U.S. insights roadmap and identify opportunities for collaborations. Work closely with global marketing teams to establish meaningful and attainable in-market Golfer Insights goals.
- Represent the organization with the golf industry research and data community such as NGF, Datatech, Pellucid, etc. Attend industry events and serve as advocate for Acushnet Company organizational goals and objectives.
- Collaborate with Brand Team and Finance to develop and maintain long-range global insights budget.
Requirements:
- Bachelor's Degree required; master's preferred.
- Minimum of 8 years of consumer research experience
- Some domestic travel approximately 5% of time.
- Strong golf knowledge and passion for the game required. Exceptional attention to detail.
