Senior Manager, Global Influencer Marketing

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :
The Senior Manager of influencers is responsible for building relationships, which includes outreach, contract management, and marketing activation with influencers that are aligned with the Razer Brand. The Influencer Marketing Manager will work to ensure contract deliverables are met and the influencer content is incorporated into Razer's social media strategy, overall product marketing and events.

• Maintain relationships with online influencers/content creators through active outreach efforts.
• Manage contracted influencer deliverables and prepare and deliver routine reports (including performance data analysis) on relevant influencer metrics.
• Scout for and review potential partnerships with the right influencers for the brand
• Plan and develop regional and global, marketing plans that involve the use of influencers to drive engaging, timely, and relevant conversations and content that can be deployed across different marketing channels.
• Cross-pollinate fans across different influencer channels and drive Razer's social user base (such as Twitch, Instagram and TikTok)
• Coordinate and assist with regional (US/Canada) organic and paid Influencer Marketing strategies for sustained growth and engagement.
• Monitor customer and influencer feedback on social networking sites, participate in online conversations, and report findings to management.
• Be the Razer community ambassador who engages with fans and influencer scouts at events and/or tradeshows.
• Coordinate the setup for the production of social media content with influencers (studio, office, and/or events).
• Ensure that influencer campaigns and results meet objectives and budget.
• Other duties as assigned

Pre-Requisites :
The Senior Manager of Global Influencers will play a crucial role in shaping and executing the Influencer Marketing strategy for our company on a global scale. We are seeking a highly qualified candidate with a deep understanding of Influencer Marketing, exceptional leadership skills, and a proven track record of driving results. The ideal candidate will possess the following qualifications:
Education and Experience:

• Bachelor's degree in Marketing, Communications, Business, or a related field. A master's degree is a plus.
• At least 5-7 years of experience in Influencer Marketing, social media marketing, or related fields.
• Proven experience managing and leading teams.

Influencer Marketing Expertise:

• In-depth knowledge of Influencer Marketing trends, best practices, and the competitive landscape.
• A strong network of influencer relationships and industry connections.
• A track record of successful influencer campaigns and partnerships.

Global Perspective:

• Experience working with influencers and campaigns in multiple regions and markets.
• Understanding of cultural nuances, market dynamics, and international marketing strategies.

Leadership and Team Management:

• Strong leadership skills with the ability to inspire and guide a team of Influencer Marketing professionals.
• Proven experience in setting strategic direction, managing budgets, and achieving KPIs.

Strategic Thinker:

• Ability to develop and execute Influencer Marketing strategies aligned with overall business goals.
• Analytical and data-driven mindset to assess campaign performance and make data-backed decisions.

Communication and Negotiation:

• Excellent communication skills, both written and verbal.
• Strong negotiation skills to secure mutually beneficial agreements with influencers.

Creativity and Innovation:

• Ability to think creatively and devise innovative Influencer Marketing campaigns.
• Stay updated on emerging trends and technologies in Influencer Marketing.

Project Management:

• Effective project management skills to oversee multiple influencer campaigns simultaneously.
• Proficiency in using project management tools and software.

Tech-Savvy:

• Familiarity with Influencer Marketing platforms, tools, and analytics.
• Comfortable with social media platforms and digital marketing technologies.

Adaptability:

• Ability to thrive in a fast-paced and ever-changing environment.
• Willingness to adapt to new strategies and technologies.

Team Collaboration:

• Work closely with cross-functional teams, including marketing, PR, and creative teams, to ensure a cohesive brand message.

Ethical and Legal Compliance:

• A strong understanding of advertising and influencer disclosure regulations.
• Ensure influencer partnerships adhere to ethical and legal guidelines.

Global Travel:

• Willingness to travel domestically and internationally as required to manage influencer relationships and campaigns.

This Senior Manager of Global Influencers will be responsible for driving brand awareness, engagement, and business growth through strategic Influencer Marketing initiatives on a global scale. The candidate should be a dynamic leader who can build and maintain strong relationships with influencers, adapt to market changes, and achieve impactful results.
Salary Ranges (per annum):
$95,444.00 - $163,276.00
Disclaimer: Exact compensation may vary based on skills, experience, and location.
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