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Form of workOverview / Objective
The NFL (National Football League) Marketing Group is seeking a Senior Manager, DTC Product Marketing (Digital Marketing) for the NFL's Digital Media business. This product, brand, and performance marketing role includes building foundational consumer insights to inform strategies that effectively market the NFL's digital consumer products and collaborating with product teams to innovate product experiences.
This role will maximize the value of paid, owned, and earned media and will work cross-departmentally with most internal teams, including Consumer Insights, Business Strategy, Product, Creative, and Media Intelligence.
We are looking for a highly motivated and diligent Sr. Manager to join our team, focusing on business insights, metrics, reporting, and strategic analysis for NFL Digital Direct to Consumer Products
Responsibilities
- Business Insights and Analysis: Collect, analyze, and interpret data to provide actionable insights related to NFL digital properties, audience behavior and market trends. Identify opportunities for growth, optimization, and product innovation based on data-driven findings and consumer insights. Drive our research calendar, plan, and prioritize formal reporting, and maintain an active repository of past insights and reports.
- Champion the Voice of the Fan: Partner with Consumer Insights on custom research projects and champion the voice of our fans/subscribers to ensure fan POV is communicated in decision making. Identify, illustrate, and communicate respective customer journeys for identified target audiences by collaborating with product leads and channel partners. Design, test, and evaluate retention-based initiatives that drive engagement across platforms.
- Metrics and Reporting: Develop and maintain a robust reporting system to track key performance indicators (KPIs), communicating regular reports through storytelling and narrative with partners at both working team and senior levels. Ensure accurate and timely reporting of marketing initiatives, subscriber metrics, and revenue analysis.
- Strategic Planning: Collaborate with campaign leads and cross-functional teams to contribute to the development and execution of marketing strategies and campaigns. Support market research and competitive analysis to advise strategic decision-making and positioning across various product initiatives.
- Cross-functional Collaboration: Work closely with data, product, marketing, finance, and other key partner teams to pull forward data that supports and builds alignment across strategic priorities and near-term goals.
- Process Improvement: Continuously improve processes related to insights, reporting, and data analysis to improve efficiency and accuracy in decision-making.
Required Qualifications
- Bachelor's degree is required, at minimum, from an accredited college or university.
- Minimum 7 years' experience setting and implementing product and digital marketing strategies with an emphasis on DTC subscription services.
- Minimum 3 years' experience managing multiple direct reports and agency partners.
- Experience leading performance marketing and optimizing multi-channel profitability.
- Proficiency with partner distribution/marketing (e.g., Apple, Google and CTV).
- Well-versed in developing audience segmentation to optimize acquisition, engagement, and win-back strategies.
- Proficient in performance marketing, lead generation, conversion, and online customer acquisition, including quantitative concepts (e.g., CPA, LTV, ARPU, churn rates, etc.).
- Strong comfort with marketing analytics and data tools(e.g. Adobe Analytics, Google Ad Products, etc.).
Preferred Qualifications
- Entrepreneurial mindset and a creative problem solver.
- Able to convey complex issues succinctly with a clear narrative and action agenda.
- Meticulously organized and detail oriented.
- A collaborator at heart who thrives working on a team and places "we" over "me".
- A clear, kind, and proactive communicator in and outside of your own department.
- A naturally curious person who is comfortable leveraging diverse and unexpected points of view to drive outsized business outcomes.
Other Key Attributes / Characteristics
- A sports fan in general, and more specifically an NFL fan.
- Must have a curiosity and eagerness to learn beyond the scope of this role.
- Must be a go-getter.
Physical Demands
N/A
Travel
Up to 10% domestic travel required with occasional international travel.
Physical Demands
- N/A
Travel
- Up to 10% domestic travel required with occasional international travel.
Salary / Pay Range
This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
Terms / Expected Hours of Work
- FSLA Exempt
- NFL employees are required to work 40 hours per week.
- The NFL maintains a Flexible Workplace Policy that provides members of our workforce with opportunities to periodically work from a location of their choice, while maintaining a priority on in-person work at an NFL office, which enables us to more effectively collaborate, connect and build a workplace culture that will drive our continued success.
- The NFL is committed to building a diverse, equitable and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, or local law.
