Senior Manager, Brand Management - Walmart Local Marketplace

Position Summary...
What you'll do...
Senior Brand Manager, Walmart Local Marketplace
Description:
This role is an exciting opportunity to own the launch and growth of the new Local Marketplace product (brand) within Walmart. This leader will build brand marketing strategies that are rooted in business needs and driven by customer insights, to ultimately expand the brand to more markets and drive awareness to meet GMV goals.
Are you innovative and collaborative, with confidence to be point on strategic brand and design? Excited to uncover opportunities to establish emotional connections with customers to increase brand loyalty? Want to standup brand partnerships that create authentic connections? Love being involved in creative production to promote meaningful messaging and storytelling?
This is a high-impact role that will work within the business-side marketing team in partnership with internal Walmart marketing, internal creative and external agencies/partners to do all the above with a lens on creative excellence.

• Market Research, Customer & Competitor Insights: Perform regular analysis of market and customer segments, building on brand's point of view and capitalizing on product and growth opportunities. Keep abreast of industry trends and best practices to bring new and innovative ideas to the table to drive the business forward, leveraging for market launches, short-term and long-term strategic planning.
• Brand Positioning & Strategy: Own the value prop and vision, generating creative briefs that translate business needs to merchandising and marketing strategies into creative execution. Act as internal brand steward to own continuity of brand position and ensure consistency from development to customer-facing assets. Assure that the Master Brand and Branding Systems currently in development are applied consistently upon launch.
• Creative Production: Lead the design direction and development of creative in partnership with internal and external teams. Act as ambassador, interfacing regularly with design partners to develop creative and oversee photoshoots and video shoots, as needed.
• Marketing Activations: Lead cross-functional teams to successfully launch the brand in new markets with a 360 approach across media, partnerships, site, operations, editorial and more. Manage relationships and communicate project information to all stakeholders at a level appropriate to their needs and proactively keep team members on deadlines in an effective but collaborative way. Support evergreen, seasonal and category-specific campaigns, as needed.
• Brand Partnerships: Foster strategic brand partnerships with local businesses and national companies and develop guidelines for promotion. Explore co-branding opportunities, both internally and externally, such as through Seller Success and DEI teams.
• Reporting: Standup methodology and reporting to quantify brand growth and creative success, such as awareness lift studies, market penetration, NPS reporting, social listening, etc. Present to senior leadership, influencing business and creative decisions and direction.

You'll sweep us off feet if:

• You have the ability to multi-task and simultaneously complete multiple projects.
• You are highly organized and self-disciplined with a strong ability to prioritize tasks and resources.
• You are an exceptional communicator with strong presentation, interpersonal and problem-solving skills.
• You are detail oriented and efficient, a self-starter that's highly productive and takes a collaborative approach to work.
• You are highly adaptable, with a capacity to think and react in a high-energy, fast-paced environment.
• You are comfortable working with cross-functional and external partners who are distributed across offices and geographies

Minimum qualifications:

• 8+ years marketing experience, emphasis on regional/DMA level
• 5+ years leading brand strategy
• 3+ years overseeing creative production

Preferred qualifications:

• Local commerce platform experience (i.e. marketplaces, community-based shopping)
• Experience operating in a complex, matrixed organization
• Experience launching a new brand from scratch

Benefits & Perks:
Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.
About Walmart Local Marketplace:
The Local Marketplace team is a newly formed business team within Walmart Marketplace chartered with building and scaling new ways for customers to conveniently shop the local business and products they love within the Walmart app and Walmart.com.
The community-centric local shopping platform assists customers to discover and shop local merchants in their neighborhood by providing fast, reliable delivery and pickup at Walmart everyday low prices. Shop everything from local bakeries to neighborhood liquor stores.
About U.S. Walmart Marketplace Team
Want to help change the future of online commerce? We are building a new type of customer-centric shopping experience at the intersection of content, commerce, and technology; and we want you to be a part of it! The Walmart Marketplace business is part of Walmart's ecommerce portfolio and is one of the fastest growing and most profitable business units. This growth has made Walmart Marketplace a highly strategic priority for Walmart for the next 5 years. The Marketplace team culture is entrepreneurial, fast paced, relentless, biased for action and highly resilient. The team is on a crucial mission to make Walmart Marketplace the preferred destination for sellers and customers and to leverage our scale and capabilities to differentiate across the ecommerce industry.
Equal Opportunity Employer
Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.
Who We Are
Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life. careers.walmart.com
At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices .
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J .
The annual salary range for this position is $108,000.00-$216,000.00
Additional compensation includes annual or quarterly performance incentives.
Additional compensation for certain positions may also include:

• Regional Pay Zone (RPZ) (based on location)

• Stock equity incentives

Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Minimum Qualifications: Bachelor's degree in Business, Communications, Marketing, Business, or related field and 4 years' experience in brand development and management, developing creative briefs, marketing, or related area OR 6 years' experience in brand development and management, developing creative briefs, marketing, or related area.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Microsoft Office - Excel, Vendor Management, Working on cross-functional teams or projects
Masters: Business Administration
Primary Location...
250 Hudson St, NEW YORK, NY 10013-1006, United States of America