Senior Key Account Manager, Large Format

As the Senior Key Account Manager, Large Format (SKAM), you will sell Red Bull strategy with a group of Large Format regional accounts. Your responsibilities are: manage regional account budgets and results (Distribution, Price, Promotion, and Quality Points of Distribution (QPOD) within chains); develop relationships with accounts; develop solutions that resonate with customer needs while achieving Red Bull goals; and promote best practices by creating solutions. You will manage a customer joint business plan through the coordination of multifunctional resources such as category management, retail marketing and distributor management. You will report to the Director of Key Accounts, Large Format, and be located in Orlando, FL.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:

• MANAGEMENT & DEVELOPMENT OF KEY ACCOUNTS
  Promote distribution on priority packages
  Ensure all assigned account's schematics reflect Red Bull standards relative to flow and package mix
  Sell Red Bull's Optimum Price program by using best practices and available tools
  Customize presentations to better appeal to customer's needs
  Recommend account pricing and probe for future retail price plans
  Develop annual promotion schedule
  Ensure all promotions are accompanied by POS and incremental displays
  Customize sales pitch to achieve account goals while driving permanent displays
  Evaluate return before recommending specific POS or customized solutions
• MANAGEMENT & DEVELOPMENT OF LOCAL RELATIONSHIPS
  Establish 'Wiring Model' that ensures all customers are wired with specific Red Bull personnel
  Review tools and templates to ensure Red Bull personnel are providing similar data to customers to ensure consistency across Red Bull
• BUDGETS/ANNUAL PLANNING
  Construct annual Customer Marketing Agreements and manage associated funds for all designated accounts
  Control the budgets to secure agreement on the annual BP budgets
• BUSINESS ANALYSIS
  Work with Category Management Team to evaluate return with regards to 'pay-for-space' agreements and communicates important insights to HQ
  Guide post-promotion analysis with Category Development Manager, following all programs to evaluate promotional effectiveness
  Pursue business relationships that result in Red Bull obtaining relevant retailer scan data, basket analysis data. that inspires future strategy and better understanding of consumer purchase patterns
  Analyze thoroughly their business/customers sales to establish priorities and focus
• BUSINESS REVIEWS & RELATIONSHIPS
  Conduct quarterly business reviews to update accounts on business, channel competition and opportunities.
  Share examples of Red Bull marketing activities to demonstrate essential points of difference to competition
  Provide Energy Insights in promotion, price, or display practices
  Contribute to activities to build relationships and 'wire' accounts beyond buyer level
• COMMUNICATION & TEAM WORK
  Use processes (i.e. Chain Alerts and others) to keep Distributor Partners informed of Key Account programs
  Visit Distributor Partners to ensure personal contact and open lines of communication
  Work with HQ team, using the input from marketing and finance experts to develop plans for retailers

EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:

• Minimum 5 years Sales and Key Account experience in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation
• Experience using data sources (i.e. Nielsen, IRI)
• Experience with negotiation
• Must have a valid U.S. driver's license
• Bachelor's degree preferred or experience in lieu of degree
• English, additional languages an advantage

• Travel 30-40%
• Permanent
• Benefits eligible

WHERE YOU'LL BE BASED
OrlandoFlorida, United States
United StatesRed Bull North America
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