Senior Director, Paid Marketing

What we're looking for

Reporting to our Head of Marketing, you will oversee our Paid Marketing strategy and efforts that drive growth across our SurveyMonkey products and solutions. The Paid Marketing team is focused on driving revenue and ROI across awareness, acquisition, upsell, and expansion. You will manage a team of media strategists and agency and media partner relationships. You will partner across the Marketing organization (Brand, Demand Gen, SEO/Web, Product Marketing, PR & Comms) and cross-functionally with Product, Sales, Finance, Legal, and IT to build and execute go-to-market strategies.

As a Digital-first company, SurveyMonkey continues to focus on self-service business. This role is critical in driving high-quality traffic and leads. You will get to define and own your paid media strategy across various outcomes, channels, and geographies. You will create the framework for how success will be defined, measured, and optimized going forward.

What you'll be working on

• Manage >$50M budget for a global business spanning Self-Service and Sales-Assisted customer journeys.
• Manage a global, hybrid in-house + agency team.
• Translate our goals into a full-funnel Paid Marketing strategy and plans across channels, including SEM, social, display, and video.
• Leverage deep expertise in Paid Marketing to drive marketing and company-level strategies and executive decision-making.
• Work closely with our finance and data teams to define key metrics and measure appropriate impact.
• Oversee budget planning and forecasting, including establishing KPIs and targets in partnership with Finance and Analytics. Provide regular insights on performance to exceed performance goals.
• Lead cross-functional alignment to paid media strategies and priorities across Marketing, Sales, Product, Finance, Legal, and IT.
• Explore and implement new marketing channels or methodologies to capitalize on a rapidly evolving marketing and customer privacy landscape.
• Partner with Analytics teams to build critical measurement and reporting capabilities, including but not limited to MTA, MMM, A/B experiments, and incrementally testing.
• Partner with brand and agency teams to build and execute brand and integrated marketing strategies that drive reach and long-term business impact

We'd love to hear from people with

• Bachelor's degree or more in marketing or a related discipline
• 15+ years of Marketing and Media experience and 5+ years in a Marketing leadership role
• Demonstrated thought leadership and experience communicating and collaborating with executive stakeholders
• Excellence leading both brand and performance marketing paid programs
• Exceptional quantitative and problem-solving skills. Ability to dig into data and mastery around KPIs including CAC, ROI, LTV
• Experience leading and managing successful teams with cross-functional influence

The base pay provided for this position ranges from $195,840 / year - $294,400 / year depending on the geographic market and assuming a full-time schedule. Actual base pay is based on a number of factors including market location, job-related knowledge, education or training, skills, and experience.
Bonuses and commissions may also be offered as part of the total compensation package, in addition to a competitive benefits package including medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; paid holidays; paid time off; employee assistance program; and other company benefits.

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