Senior Director Of Content Sales

Looma Background
Looma exists to inspire, educate, and humanize the shopping experience. Our first product, Loop™, is an in-store network of screens that play short videos focused on storytelling and education. The content for this platform is powered by our second product, Relay™, a marketplace of filmmakers and other creators who specialize in point-of-decision content.
Loop™ is currently in pilots with a few national retailers that would require us to dramatically scale up our offering along several dimensions. Most significantly, we'll need to win over a new tier of brand partner-enterprise CPG brands worth $1B+ - by persuading them to enthusiastically partner with us on a point-of-decision content strategy that often feels quite different from their standard approaches for TV, web, and social.
Position Summary
Looma's Director of Content Sales will be our lead content evangelist to our brand partners, with a particular focus on enterprise brands. You'll educate brands on their need for optimized point-of-decision video content - on Loop™ and beyond - and quickly cultivate relationships of trust and respect with sales and marketing executives. For specific campaigns, you'll design and pitch content strategies to develop beautiful, impactful films that align both with Looma's unscripted, human-centric approach and our brands' marketing objectives. Ultimately, your efforts will enable Looma to become these brands' dominant provider of point-of-decision video over the coming years.
We are strongly prioritizing candidates with an understanding of the CPG space (or comparable) and its organizational and budgetary dynamics. A firm belief in our educational storytelling model - as opposed to traditional advertising - is essential.
The responsibilities for this role can be split into three primary categories:

1. Content Strategy and Sales (50%)
2. Brand Education and Partnership Development (30%)
3. Program Improvement and Content Innovation (20%)

Content Strategy and Sales (50%)

• Partner with Looma's Brand Partnerships team to evaluate upcoming campaigns, review existing video content from participating brands, and develop content proposals
• Lead content strategy discussions for high priority brands, guiding them toward creative concepts or storylines that advance brand marketing priorities while conforming to Looma's content philosophy and vision
• Maintain positive momentum with brand team until deal is successfully closed, creatively pivoting as needed

Brand Education and Partnership Development (30%)

• Clearly articulate Looma's vision and storytelling philosophy to new and prospective brand partners
• Develop strong relationships based on trust with brand partner marketing teams, especially senior executives at enterprise brands
• Develop compelling sales and marketing collateral (decks, rate cards, one-pagers, etc.) to support the continued growth and credibility of Looma's content arm

Program Improvement and Content Innovation (20%)

• Partner with Looma's Chief Creative Officer and Sr. Director of Content Operations to constantly improve the content strategy portion of the brand partner experience
• Assist in the development of our ever-expanding portfolio of Content types and offerings
• Periodically seek brand marketing feedback on our process and films

Attributes

• Excited by our mission of making advertising (and therefore all of commerce) more responsible and more human
• Experienced at selling creative content services to major CPG brands
• Warm, brilliant, and poised, with a miraculous ability to win people over
• Familiarity with the vernacular of film production required; fluency preferred
• Strong customer orientation (natural sales and customer experience competence)
• Warm and professional in communicating both internally and externally
• Operationally excellent - able to manage dozens of relationships in concert
• Fun to work with - collaborative, positive, and energized by challenges

Last Word
Looma is not a traditional creative agency. We are laser-focused on point-of-decision video to fuel Loop™ in the near-term, and any number of distribution channels in time. Our goal is to learn what makes video most effective at the point of sale in order to inform, democratize and streamline the typically bloated creative process; and in time, equip our filmmakers with data-backed insights to augment their creative intuition.
Structure & Compensation
Looma will provide a competitive compensation package consisting of base salary and stock options. All Looma compensation packages include some cash / equity flexibility (i.e. you can opt for more equity and less cash or vice-versa).
Benefits

• Employee coverage for health, dental, and vision (gold plan)
• Unlimited PTO (3-week minimum)
• Flexible office setting (office, flex, or WFH, with associated stipends)
• $100/month craftsmanship stipend
• Up to 12 weeks parental leave
• 401(k) plan

Looma's Hiring Philosophy
Looma believes culture is one of the strongest predictors of success for a startup. Strong contributors to Looma's culture will exhibit the following characteristics:

• Humility
• Integrity
• Wisdom
• Emotional Intelligence
• Grit
• Joyfulness
• Fun

Diversity & Nondiscrimination
Looma is committed to promoting diversity both in our workplace and through the stories we tell. We do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status, class or caste status, or any other protected class. Our global nondiscrimination policy covers these protected classes in every market in which we do business.
Applicants must be currently authorized to work in the United States on a full-time basis.