Senior Director, Marketing Operations And Digital Transformation

Senior Director, Marketing Operations and Digital Transformation
The ASU Outreach Hub is dedicated to connecting more constituents in impactful ways using data-derived insights, integrated and collaborative approaches and advanced outreach techniques in support of the ASU Public Enterprise.
The Senior Director, Marketing Operations and Digital Transformation works under the direction of the Associate Vice President, Marketing Solutions within the ASU Outreach Hub and is an innovative strategic leader who drives forward the development, oversight and execution of strategic marketing projects and campaigns, and directs the organization's digital marketing strategy and transformation initiatives to advance outreach goals. This role combines expertise in omnichannel engagement strategy and implementation, digital marketing and project management, leveraging data, marketing technology and subject matter expertise to maximize audience engagement and success.
What you'll do:

• Drives omnichannel strategy and planning for digital marketing solutions that support the marketing vision, strategy and messaging campaigns to advance the outreach and transactional needs of ASU Enterprise Partners and the ASU Public Enterprise
• Serves as a key facilitator and leads the activities of the Marketing Operations team, which includes Digital Transformation and Project Management, to inspire and deliver on long-term strategic goals and immediate business objectives
• Responsible for leading the execution of campaign strategies and other marketing project objectives to reach desired results
• Certifies the on-time and on-budget completion of a wide range of strategic marketing projects with constantly shifting priorities; supports project planning and execution
• Ensures seamless execution of campaigns and projects, including but not limited to kickoff, timeline management, reviews/approvals, quality assurance, and production
• Identifies, drives, develops and deploys digital omnichannel marketing strategies and solutions based on business needs and priorities, customer insights and industry trends
• Defines the future state digital marketing needs and requirements, overseeing reporting and collaborating with technology team members on architecture, integration and execution plans to measure and improve audience engagement
• Uses project management methods and approaches to problem solve and evolve processes to optimize and track workflows
• Leverages digital technologies to advance strategic partnerships that drive brand relevance and traffic to the portfolio
• In collaboration with other cross-functional teams, develops and plans business use cases to drive strategies to achieve our current and long-term vision for personalized user experiences
• Leverages AI and machine learning to personalize marketing campaigns and optimize performance and effectiveness of digital channels
• Develops KPIs to define and measure the health of customer journeys and ensures evaluation mechanisms are in place for continuous improvement
• Identifies process improvements needed to ensure accuracy, efficiency and agility; evaluates and improves end-to-end experiences and customer touch points
• Influences, collaborates and interacts proactively and effectively with multiple stakeholders at all levels across the organization to align on operational objectives and provide consistent leadership and guidance to cross-functional teams
• Leads, directs and develops the email marketing community across the ASU enterprise
• Hires, motivates, inspires and retains employees to do their best work through coaching, development and morale building
• Represents the Outreach Hub effectively on various relevant university committees and working groups

What you'll need:

• Strong understanding of marketing technologies and channels including but not limited to Salesforce Marketing Cloud, CommerceCloud, customer data platform such as Tealium, SMS integration, Google Analytics, etc.
• Demonstrated ability to effectively use multiple marketing technology tools and systems
• Extensive knowledge of project management methodologies, software and systems
• Ability to develop strategies and recommendations to advance outreach and engagement with multiple audiences across channels
• Ability to think critically, strategically and make data-driven decisions
• Process oriented; high attention to detail
• Ability to challenge the status quo and look for ways to take performance to new levels
• Strong cross functional leadership skills and the ability to influence in a matrixed structure across a broad range of partners and contributors
• Collaborative style with proven ability to partner with others to accomplish shared goals
• Excellent communication and relationship building skills
• Ability to lead, manage and inspire a highly effective team to achieve goals
• Leverage data to understand performance, trends, issues and solutions
• Highly skilled in building data-driven recommendations, championing data-driven decision-making
• Measure, analyze and report the impact of digital campaigns
• Evaluate and recommend new data, techniques, technologies and/or channels
• Continuously find ways to move with agility and purpose and push the boundaries of our capability today to envision tomorrow; strong time management skills
• Ability to maintain a high degree of confidentiality and responsibility regarding information related to Enterprise Partners, its subsidiaries and University business and confidential prospect information

Relevant qualifications:

• Bachelor's degree in business administration, marketing, digital technologies or related field
• Ten (10) years of experience in solutions strategy, digital product marketing and management of digital outreach and engagement, including five (5) years of project planning and management experience in a marketing or related field
• 5+ years of leadership experience in Marketing Operations, ecommerce or a related field, focused on driving the development, execution and analysis of omnichannel marketing projects and programs
• Proven experience managing and executing cross-discipline implementations, leading digital strategy, organizational communication, roll-out and measurement

Preferred Education and Experience

• Master's degree in business administration, marketing, digital technologies or related field
• PMP Certification (or similar)
• Experience working in higher education and/or a marketing or advertising services agency
• Proven experience in a fast-paced, high-volume marketing organization

Preferred Skills and Abilities:

• Advanced knowledge of Wrike project management system

Benefits:

• Hybrid work schedule. We work from home two days a week!
• Comprehensive benefits package, including medical, dental, and vision insurance
• 401(k) plan with matching employer contribution
• 22 days of vacation time
• 11 holidays, including your birthday
• Parental leave
• Significant tuition reductions
• Professional development is highly valued at ASU Enterprise Partners, where employees are encouraged to look across the organization and nurture new areas of interest
• $30 bi-weekly cell phone reimbursement

At ASU Enterprise Partners:
We serve.
We serve the faculty and staff of ASU to bring them resources so they can do all the great things that they do.
We innovate.
We're always looking for new ideas, new solutions, new approaches and new ways to address the challenges facing ASU.
We engage.
We engage our donors, philanthropists, investors and partners, connecting them to ASU and helping them share their time, talent and treasure.
We care.
When we serve, innovate and engage, it shows that we care - about faculty, staff, donors, fellow employees and other partners as we bring resources to ASU.
ASU Enterprise Partners and its subsidiaries is an equal opportunity employer that is firmly committed to promoting justice, equity, diversity, and inclusion within our organization and throughout our sphere of influence. Because we embrace a spirit of innovation and achievement, we will endeavor to maximize the talent and potential of all employees, directors, and volunteers through bold and strategic action aimed at building success and a sense of belonging. All employees are expected to act in good faith to support these actions and to not impede the efforts of others to build a just, equitable, diverse, and inclusive organization.
ASU Enterprise Partners is an Equal Opportunity Employer