Senior Director, Integrated Marketing - 31U

Who We Are
Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios are responsible for developing 2K's portfolio of world-class games across multiple platforms. Include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.
Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, BioShock, Borderlands, Mafia, Sid Meier's Civilization, Tiny Tina's Wonderlands, WWE 2K, and XCOM.
At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.
2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
What We Need
The role will focus on a future 31 st Union developed title. Founded in 2019, 31st Union is a SF Bay Area studio with a team of experienced AAA developers led by Michael Condrey, a former Call of Duty studio head. Reporting to the VP/GM Publishing, the Senior Director of Integrated Marketing will drive go to market plans for 2K's newest IP, own the overall marketing strategies that drive acquisition, engagement, and monetization opportunities for live-service focused AAA projects. This will require analytical rigor and marketing expertise, as you optimize our channel and lifecycle strategy to drive sustainable growth for the business.
What You Will Do

• Responsible for leading and implementing our overall marketing strategy, brand, and product positioning, and overseeing execution across growth marketing, community activation, and lifecycle management.
• Guide the long-term franchise strategy, set the overall multi-year brand vision including attributes, tone and messaging.
• Responsible for leading campaigns and being the decision maker for the global franchise go-to-market plan.
• Hire, lead and grow team of hard-working direct reports leading team performance review, development/growth plans for a high-performance team.
• Lead development and management of marketing budget proposals, demonstrating clear understanding of the business targets, audience (and how to reach them). Including ideas for growth that may require more funding or ideas for efficiency or budget reallocation.
• Input into business targets, promotional pricing plans, digital product sales plans and then ensure this is translated into relevant marketing plans/actions.
• Liaise with Performance Marketing, Commercial and Analytics teams to mine data and insight into game behaviors, sales achievement, audience/consumer behaviors, paid media critical metrics, creative usage/engagement, CRM results in each relevant territory, developing actions for marketing to continuously optimize and strive to exceed targets.
• Be a true expert on our products, our consumers, our competitors, and culture
• Manage and lead direct reports to provide timely updates, assets & direction, and manage timelines to ensure all achievements are achieved throughout planning and execution phases.
• Develop a process with Product and Monetization team for regular user data review, communicating cross-functional updates as appropriate, and adjusting marketing plans based on findings.

What Will Make You a Great Fit
If you're an innovative, creative, and collaborative marketer looking for your next challenge, you might be the right fit for 2K's team of award-winning marketers. You'll love bringing consumer insights to life with innovative programs that will delight our fans who will share your work with their friends. You'll enjoy working across all the marketing subject areas and development teams, and orchestrating execution excellence.

• 8+ years of marketing experience in fast-paced, dynamic, consumer-focused technology companies
• 3+ years of leadership in video game live services
• Proven leadership and influence with cross-functional, operating teams that built execution success with positive teamwork and morale
• Strong analytical skills and business judgment to inform Live Services strategy and planning.
• Insight driven marketer that cares equally about brand reputation and meeting sales/revenue targets.

Bonus Points

• Global execution experience
• Deep passion for the Gaming Culture

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.
The pay range for this position in California at the start of employment is expected to be between $2700,000 and $320,000 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.