Senior Director, Group Lead, Media Strategy

Who we are:
The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change around the most pressing issues in America. Since the non-profit's founding, the organization and its partners in advertising, media, marketing and tech have been behind some of the country's most iconic social impact campaigns - Smokey Bear, A Mind Is a Terrible Thing to Waste, Love Has No Labels, Tear the Paper Ceiling and many more. With a current focus on mental health, gun safety, the opioid epidemic, skill-based hiring and other critical issues, the Ad Council's national campaigns encompass advertising and media content, ground game and community efforts, trusted messenger and influencer engagement, and employer programs, among other innovative strategies to move the needle on the most important issues of the day.
Job Summary
The Ad Council is looking for a Senior Director, Group LeadMedia Strategy who will lead a team of media strategists within the Media Strategy & Engagement Center of Excellence, specifically focused on Media Strategy and Planning work. This person will serve as the voice of media on a number of priority campaign issues interfacing with C-suite leadership and working collaboratively across groups to ensure media is at the forefront of our overall creative process. This person will guide a team of experts on specific target audiences for each campaign, building out specific media strategies in order to understand and best reach that audience in our donated media landscape. This person will oversee our external media agency relationships to help support our campaigns through strategic insights and outreach to enhance our ability to reach our audiences in the most effective ways possible.
The compensation for this position is within the range of $115,000 - $130,000 annually (based on experience level). The compensation package also includes an annual incentive, comprehensive benefit offerings, and generous paid time off.
What you'll do:

• Lead a team setting overall strategy and overseeing all aspects of Media Strategy & planning across Ad Council campaigns.
• Liaise with the campaign development leadership on prioritization of pillar initiatives and foundational campaign docket.
• Oversee Quarterly and Annual Planning process, leveraging new data processes including collaboration with Analytics & Insights team to incorporate data into our analysis to better inform recommendations and asks out to media partners.
• Lead Media Strategy team on goal setting for all campaigns.
• Oversee annual & quarterly media planning as well as develop annual & quarterly media strategies & plans/flowcharts that include all media channels (TV, OLV, Audio (traditional & streaming), Digital, Programmatic, Social, Search (ad words), OOH (traditional and digital) and Print for specific campaigns.
• Serve on organization pillar initiative teams such as Mental Health and Gun Safety deepening media agency engagement to include segmentation strategies and media solutions to address evolving audiences' mindset.
• Define media channel KPIs that ladder up to campaign goals, collaborating with Analytics & Insights team to develop data informed go-to market strategies for media partners.
• Oversee media reporting dashboard strategy in collaborating with Analytics & Insights, Media Engagement and Digital Medi & Operations teams.
• Lead integration of new media planning tools (NMI, EMMA, etc.)
• Ensure audience and media consumption insights are integrated into internal and external creative development processes.
• Work with Campaign Development, Analytics, Communications, Digital, Business Development and Senior Management on all campaign initiatives
• Oversee, develop, and grow media agency relationships as well as serve as liaison between Media Agency stakeholders and coordinate all aspects of relationships internally and externally including setting objectives; performance metrics; leading meetings; consolidating and delivering feedback to clients.
• Conduct and share research on media landscape, trends, innovation, and emerging technology
• Identify strategic media partnerships, ensuring budgets are effectively spent against campaign KPIs.
• Serve as thought leader and present on best in class media strategies at conferences such as Cannes, Ad Week, SXSW, etc
• Oversee campaign involvement in paid programmatic to ensure media targeting insights are integrated into buy

What You Bring:

• 10+ years of proven media expertise and experience at a media agency or in a media planning role
• Proven Leadership/management experience
• Proven track record of enabling cross functional coordination through communicating information, facilitating the exchange of ideas, inspired collaboration and identifying and solving problems
• Excellence in communication and are comfortable in presenting at the highest executive levels
• A nimble mindset, flexible and a business agility that is able to identify in the moment opportunities.
• Experience in crafting custom solutions with a full suite of media strategies including content marketing, social, programmatic and other media opportunities.
• Passion for cause related marketing
• A deep understanding, appreciation and enthusiasm for DEI initiatives both in the work we do and, within our culture.

What you'll get:
All full-time Ad Council employees are eligible for:

• Fulltime remote work arrangements; Robust and flexible time off; Parental/Caregiver leave; "Health" days.
• Comprehensive Medical, Dental and Vision plans; Health and Flexible Savings benefit; Reimbursement toward health and wellness expenses; Additional insurances for your spouse/children/pets.
• Participation in the Ad Council 403(b) Retirement Plan with generous annual company contributions.
• Professional and skill-based development opportunities; Tuition Reimbursement.

What we're committed to:
At the Ad Council, we value and celebrate the unique characteristics and perspectives that make each person who they are. Diversity is the foundation of our work and allows us to reimagine how we reach our audiences. It is not simply our belief, but our duty, to cultivate a team that is representative of the American people. Only then can we drive true, measurable, and life-changing impact on the most important issues facing our country today.
The Ad Council is an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to race, creed, color, citizenship status, religion, sex, sexual orientation, gender identity, marital status, age, national origin, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status.
The Ad Council invites all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below.
How to reach us:
To apply online: https://www.adcouncil.org/join-our-team
Email: ( careers@adcouncil.org )
Fax (212) 922-1676
or
Ad Council
Attn: People Operations Team
815 2nd Avenue, 9th Floor
New York, NY 10017