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Form of workJob Description
IN SUMMARY...
Azalea Health is seeking an ambitious, analytical, and agile marketing professional to join our Marketing team. The ideal candidate for this role is an organized, motivated individual who is a strong communicator, team-oriented, and quick on their feet to align with changing business needs.
If you are skilled in bringing in leads and growing brand awareness by creating content prospects love to consume this might be the role for you.
WHAT YOU WILL DO...
- Organize and execute omni-channel campaigns across social media, email, paid search, content, and more
- Own existing assets and grow marketing content asset bank to make sure all types of prospective customers have easy to find educational resources
- Conduct research on industry trends and align Azalea's value as a solution through creation of content including blogs, case studies, data sheets, ebooks, and more
- Write ad copy, website content, marketing emails, and other marketing collateral in a way that highlights value to our prospective customers
- Analyze and interpret KPIs of marketing activity to know what is working and what needs improvement
- Write and deploy email campaigns through HubSpot. Understand and utilize audience segmentation to hone the messaging to the desired audience
- Source and post content for daily posts on social media promoting culture, messaging, and brand value
- Collaborate with and educate the Sales team through enablement content for consistent messaging across initiatives
- Use existing content including webinar recordings and customer interviews to create assets for multi-channel deployment
- Work with thought leadership to identify industry trends and work with cross-functional teams to gather content, assets, and information needed for campaign materials
BACKGROUND AND SKILLS YOU WILL BRING...
- Bachelor's degree in Business, Marketing or related field preferred
- 5+ years of experience in a Marketing Coordinator, specialist, or assistant role, preferably B2B, SaaS, or Healthcare IT related
- Strong organizational skills to keep track of not only what exists, but identification of where there is room for growth
- Experience with HubSpot (or similar marketing automation tool) list building, email deployment, analytics, campaign, workflows, landing pages, and campaigns
SUCCESS LOOKS LIKE...
- Generating sales leads from campaigns and created output
- Collaborating with a team to achieve big results
- Consistently creating content that brings value to readers and demonstrates Azalea as an industry leader
- Focusing on efforts that move the needle
- Identifying what is working through analysis and applying it elsewhere
- Reporting success to teammates and leadership
HOW WE INVEST IN YOU...
- Competitive and comprehensive benefits: Coverage options to support the whole person, including full medical, dental, vision, telehealth, and life insurance
- Generous employer sponsored subsidy towards employee's medical insurance premiums
- Azalea Health covers 100% of the premiums for Life AD&D, Telehealth, and Long-Term Disability for all eligible full-time employees
- Balance and flexibility: Simple Paid Time Off (PTO) options. You earn your time, use it as you choose.
- Economic opportunity: Competitive total rewards package that offers competitive pay and advancement opportunities
Azalea Health's EEO Statement
Azalea Health is an Equal Opportunity Employer committed to creating a diverse and inclusive workforce where our employees excel based on merit, qualifications, knowledge, ability, and job performance. We embrace and encourage our employees' differences in age, color, disability, ethnicity, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socioeconomic status, veteran status, and any other characteristics protected by federal, state, and local laws that make our employees unique.
