Senior Demand Creation Specialist

About Insight Sourcing

Insight Sourcing is the premier management consulting firm focused exclusively on strategic sourcing and procurement-related services in North America.

Founded in 2002, Insight’s capabilities are designed to accelerate impact through the expertise of its 250+ procurement experts, its market-leading Category Center-of-Excellence model, and practices specializing in Supplier Diversity and Energy Management & Sustainability. For 20+ years, its deep bench of sourcing and category experts has executed over 8,000 sourcing projects, and within the last year alone, they have achieved over $1.5 billion in savings for clients with an average 7:1 one-year ROI.

Inc. Magazine has ranked Insight Sourcing among the Inc. 500/5000 fastest growing private companies in America every year since 2008. Insight Sourcing has also been named the #1 Boutique Consulting Firm in the US by Vault.com, #1 Small Strategy Firm by Consulting Magazine, recognized by Forbes as a Top 5 consulting firm, and the #1 Place to Work in Atlanta by both the Business Chronicle and the Atlanta Journal-Constitution.

Insight’s capabilities are designed to accelerate cost optimization and EBITDA impact, and the company has developed innovative capabilities around spend analytics (SpendHQ is their proprietary technology), strategic sourcing, category benchmarking, energy cost optimization, and sustainability, and procurement operational transformation.

Insight Sourcing is privately held, has no debt or outside investors, and has been profitable every year since its founding in 2002. The firm maintains an exceptionally high win rate in competitive selling situations and is considered one of the premiere consulting firms in North America.

Company & Culture

Insight Sourcing’s team includes Fortune 500 procurement executives, as well as alumni from consulting firms like Accenture, A.T. Kearney, Deloitte, KPMG, and McKinsey.

Insight has exceptionally low turnover and succeeds due to its people and their focus on delivering outstanding, measurable client results. The culture is a unique and compelling blend of entrepreneurialism, hard work, and professionalism in a fun yet focused atmosphere. The firm has been ranked as one of the "Best Places to Work" by the Atlanta Business Chronicle every year since 2008.

The Role

At Insight Sourcing, we know that the key to growth is a high-performing sales engine. That’s why we are seeking an experienced Senior Demand Creation Specialist to find and qualify potential clients who could benefit from our firm’s services.

Reporting to the Director of Sales Operations, the Senior Demand Creation Specialist is the front-line leader of our sales team at Insight Sourcing. This critical role is responsible for generating qualified leads and building relationships via phone, email, and social activity with executives in Finance, Procurement, Operations, and Supply Chain to drive company growth and exceed sales targets. As the first line of communication with a prospect, the ideal candidate for this role has a strong understanding of sales process and excels at researching leads, starting new relationships, and coordinating introductory conversations for our Sales Executives. You must have strong verbal & written communication skills and the ability to showcase our offerings in a compelling way.

You will work collaboratively with our firm’s Marketing Team and our Sales Executives across the country to create new customers and exceed monthly sales goals for first meetings and qualified sales opportunities.

We look for the same qualities in our people that our clients look for in our services: innovative, adaptive, responsive, flexible, reliable, and willing to go the extra mile.

Insight Sourcing has a highly attractive and proven value proposition and has experienced significant growth over the past five years. This professional development opportunity will be unique and extensive, because of the blending of the benefits of a growing entrepreneurial firm with the quality levels and high expectations of a global professional services firm.

Position Responsibilities

• Targeted outbound demand generation.
• Execute various outbound lead generation campaigns though phone calls, emails, and social media.
• Engage and qualify prospects that respond by clearly articulating Insight Sourcing’s value to secure introductory meetings for the firm’s Sales Team.
• Marketing Qualified Lead (MQL) conversion.
• Qualification of inbound leads (e.g., web forms, content downloads, events, etc.) that have engaged with our brand to convert them into introductory business conversations with Insight Sourcing’s Sales Team.
• Coordinate introductory business conversations between prospective clients and our Sales Team, while managing calendars and accuracy of activity in the firm’s CRM (Salesforce).
• Become an expert on lead generation tools (Salesforce, SalesLoft, LinkedIn Sales Navigator, ZoomInfo, and HubSpot) to execute multi-touch campaigns targeting Finance, Procurement, Operations, and Supply Chain stakeholders in C-Level, VP, and Director roles.
• Contribute to our data driven culture of success by maintaining an accurate and up-to-date CRM database (Salesforce.com).
• Contribute to the successful creation and execution of outbound campaigns and cadences that lead to new business opportunities.

Requirements

Qualifications

• 5+ years of relevant experience with documented success in a business/sales development role generating meetings and pipeline for a well‐regarded organization.
• Track record of successfully generating C-Suite, VP, and Director-level client relationships at major corporations.
• Prior experience within procurement and/or supply chain sectors is a plus.
• Four-year undergraduate degree.
• Experience with Salesforce, SalesLoft, LinkedIn Sales Navigator, ZoomInfo, and HubSpot (or similar sales technology) is required.
• Strong experience with Microsoft Office products.

To be successful in this role you should be:

• A team player that is comfortable in an entrepreneurial, growth‐stage, performance‐driven environment.
• Outgoing, professional, and mature with a gift for establishing and maintaining positive rapport and working relationships with a wide variety of personality types.
• A hard worker with a high level of integrity.
• A flawless communicator, both written and verbal, capable of clearly and professionally communicating with senior executives.
• An active listener who can demonstrate empathy for the challenges our prospective clients face.
• Extremely organized, understand that attention to detail matters, and be able to manage your time effectively.
• A self-starter that shows initiative, is focused on growth, and hates stagnation.
• A continual learner who has an innate sense of professional curiosity.

Benefits

Why take your talents to Insight Sourcing?

We have established our entrepreneurial roots in Atlanta since our founding in 2002, growing to over 225 team members today. At Insight Sourcing, we blend the capability and expertise of the largest consulting firms with an entrepreneurial firm’s fun, innovation, and drive.

Insight Sourcing has a hybrid work model with a blend of remote and in-office expectations. We believe in the importance of collaboration, hands-on development and coaching, and fun and energizing fellowship.

As a result, we enjoy whom we work with just as much as the work we do: you’re a project lead to clients, you’re a ping-pong champion in the break room, and you’re a friendly face at office-wide lunches. You’re never a number.

Insight Sourcing is an Equal Employment Opportunity (EEO)/Affirmative Action employer. All qualified applicants will receive fair and impartial consideration without regard to race, color, sex, gender identity, religion, national origin, age, sexual orientation, disability, veteran status, or any other characteristic protected by law.

Please note that applicants must be authorized to work in the United States without the need for visa sponsorship by Insight Sourcing. Therefore, work visa sponsorship for this position will not be provided, either now or in the future.