Address
Form of work
SalarySupports the development of the customer research function. Provides relevant and actionable insights/recommendations that will shape general customer behavior understanding, which will influence marketing and operation activities as well as the overall brand strategy. Monitors the health of the brand through customer sentiment. Partner with internal cross-functional buying & planning teams to share robust category data that will enable growth or identify white space opportunities through third party partners.
1. Supports the customer learning agenda including execution, coordination, analysis, and communication of customer research and brand health insights.
2. Supports the ongoing internal research platform and assists in executing surveys.
3. Use syndicated, panel, point-of-sale and other databases, to input into strategies or business challenges. This includes the building and execution of reporting and analytics that summarize sales performance, marketing drivers, and consumer behavior metrics.
4. Provide feedback on strategies and tactics by recommending appropriate data sources and analytics to assess the effectiveness of marketing and sales strategies and tactics.
5. Mines syndicated data for macro-consumer trends by season, gender, channel, and customer to use in internal research to understand the WHY behind consumer shopping behaviors.
6. Supports the management of an online customer panel in partnership with an agency to provide insights on marketing, products, and brand.
7. Assists in analyzing quantitative and qualitative data to identify insights, develop actionable recommendations, and socialize with cross-functional partners.
8. Supports relationships with outside agencies supporting our research plan, questionnaire development, analysis, and reporting.
9. Demonstrates a competency for insight-driven decision making and recommendations.
10. Develops a deep understanding of the Big Lots customer and how to action learnings across functional areas.
Qualification
1. Bachelor’s degree in Marketing or research discipline required.
2. Minimum three years of experience in customer research required.
3. Demonstrated ability in qualitative and quantitative research approaches including surveys, brand health tracking, syndicated data, online panels, and focus groups required.
4. Excellent verbal and written communication and presentation skills, including storytelling preferred.
5. Demonstrated ability to write and articulate objectives, strategies, tactics, and action-oriented insights to leadership teams required.
6. Demonstrated ability to create and present clear and actionable recommendations required.
7. Experience in establishing effective processes and prioritizing across projects in a fast-paced, complex environment preferred.
8. Strong organization skills with the ability to multi-task and manage conflicting priorities required.
9. Proficiency in Word, Excel, PowerPoint and other Microsoft Office programs required.
#LI-CC1 #LI-Hybrid
We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws.
