Senior Copywriter, Paid Social

Ro is a direct-to-patient healthcare company with a mission of helping as many patients as possible achieve their health goals. Ro is the only company to offer telehealth care, at-home diagnostic testing, labs, and pharmacy services nationwide. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients in nearly every single county in the United States, including 98% of primary care deserts. 

Ro was recognized as a CNBC Disruptor 50 in 2022, listed by Inc. Magazine as a Best Place to Work in 2022 for our third consecutive year, and named one of FORTUNE's 2022 Best Medium Workplaces.

As a Paid SocialSenior Copywriter on our team, you'll help shape the future of healthcare, infusing excellence into every Ro touchpoint. At Ro, Senior Copywriters are skilled writers and creative thinkers who tackle conceptual challenges and maintain a high level of craft in their own work. Your role will be focused on creating performance-driven Paid Social work across various platforms that bring our brand to life.

You'll join a team of creative craftspeople passionate about making a difference in healthcare - we're all about building authentic empathy for our users, never assuming their experiences, and boldly presenting the truth.

We're looking for someone ready to create work that empowers folks to make proactive, informed decisions about their health and future and who believes writing can play a key role in making neutral, clinically sound health info accessible to all.

What You'll Do:

• [CONVERSION] You'll be focused on creating best-in-class Paid Social work that performs. You will create captivating and resonant content that drives conversion and user engagement while communicating our brand messaging. This includes, but is not limited to: ideation, script-writing, storyboarding, and providing feedback to external partners.
• [DATA-BASED WORK] You'll be responsible for brainstorming and creating a high volume of new ad concepts to drive outsized account performance. You'll leverage performance insights, in partnership with your cross-functional team, to spot patterns, distill insights, and create hypotheses for future creative iteration.
• [UP-TO-DATE WITH TRENDS] You'll be engaged with the latest design and social media trends, technologies (AI), and industry best practices to continually improve the effectiveness of creative deliverables. You'll partner with a conceptual designer to introduce new and relevant ways to express ourselves on Meta, TikTok, and more.
• [STANDARD DEVELOPMENT] You'll help turn creative performance and insights into learnings that contribute to organizational-wide best practices and the Ro Brand Book. You'll help introduce new ways to support the brand through the lens of Paid Social. You'll push our brand's boundaries to uplevel each creative expression and ensure every touchpoint feels cohesive, successful, and most importantly, performs.

What You'll Bring:

• You have excellent writing skills, with stylistic breadth, attention to detail, and an obsession for grammar. You have a killer portfolio with clear examples of direct response marketing, ideally including strong Paid Social ad examples.
• You have a demonstrated history of executing work that contributes to key business goals, and you're an expert in creating high-quality work that exceeds marketing goals. You value results as much as you value a witty headline. You understand and have experience ideating and writing against key performance metrics like click-through rate (CTR), conversion rate (CVR), and CAC.
• You've played an integral role in launching effective, stunning Paid Social work. You naturally ideate multiple concepts and directions without losing sight of business and user goals, leading to expert execution built upon discerning insights.
• You have a strong working knowledge of advertising fundamentals and a passion for learning about new platforms and technologies. Bonus points if you are familiar with working in Figma.
• You live and breathe social media, and you understand the nuances of what content performs best on each platform. You may have experience with content creation.
• You're an exceptional communicator. You have strong interpersonal instincts and the poise to navigate the fast-paced ambiguity of a young company. You provide a thorough, strategic rationale to align stakeholders towards your vision, and you feel energized when collaborating closely with a team.
• You have great perseverance and an iron-clad work ethic. You roll up your sleeves to do whatever needs to be done.
• You thoughtfully consider your users in each copy decision you make. You're devoted to building empathy for an individual's needs, consistently weave cultural considerations throughout your solutions, and always prioritize diversity, inclusion, and representation in your work.
• You're passionate about healthcare.
• 5-7 years of previous experience in a relevant role.

Just For Fun:

• You're always down to debate how many commas are too many commas.
• You feel comfortable getting the feedback that writing should feel a little more ~us~. You also feel comfortable pushing back to get the specific feedback you need to improve your solutions.

We've Got You Covered:

• Full medical, dental, and vision insurance + OneMedical membership
• Healthcare and Dependent Care FSA
• 401(k) with company match
• Flexible PTO
• Wellbeing + Learning & Growth reimbursements
• Paid parental leave + Fertility benefits
• Pet insurance
• Student loan refinancing
• Virtual resources for mindfulness, counseling, fitness, and physical therapy

The target base salary for this position ranges from $98,000 to $127,000, in addition to a competitive equity and benefits package (as applicable). When determining compensation, we analyze and carefully consider several factors, including location, job-related knowledge, skills and experience. These considerations may cause your compensation to vary.

Ro recognizes the power of in-person collaboration, while supporting the flexibility to work anywhere in the United States. For our Ro'ers in the tri-state (NY) area, you will join us at HQ on Tuesdays and Thursdays. For those outside of the tri-state area, you will be able to join in-person collaborations throughout the year (i.e., during team on-sites).

At Ro, we believe that our diverse perspectives are our biggest strengths - and that embracing them will create real change in healthcare. As an equal opportunity employer, we provide equal opportunity in all aspects of employment, including recruiting, hiring, compensation, training and promotion, termination, and any other terms and conditions of employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, familial status, age, disability and/or any other legally protected classification protected by federal, state, or local law.

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