Address
Form of work
SalaryWW is looking for candidates to help change people’s lives. We are a global wellness technology company inspiring millions of people to adopt healthy habits for real life. We do this through engaging digital experiences, face-to-face workshops and sustainable programs that encourage people to move more, shift their mindset and eat healthier while enjoying the foods they love. By drawing on over six decades of experience and expertise in behavioral science, we build communities in order to deliver wellness for all.
Who we are
WW's Global Brand Marketing team is responsible for setting the strategic vision for the brand and bringing it to life across all cultural touch points including social media, influencer marketing, events, experiential activations, and more. Our mission is to cement the brand in culture and maintain our relevance amongst key target audiences.
What you’ll do
The Brand Marketing team is looking for a skilled Senior Copywriter who can translate complex science into cross-channel content that’s digestible and relatable. Reporting to the Senior Content Manager, you’ll craft short and long-form copy that moves consumers and cements WeightWatchers status as not only a leader in weight loss, but a leader in health.
The ideal candidate is a self-starter who can consistently produce clean copy, prioritize multiple projects, think critically, collaborate across teams, and shift your tone for a variety of channels. A true copy chameleon, you can write a 2,000-word reported essay with the appropriate science citations and craft pithy one-liners about fiber.
- Pitch and execute top-of-funnel content, including articles, landing pages, and emails, in support of the brand’s health ventures, connecting weight loss and well-being.
- Assign, edit, and/or write weight-loss and health articles that drive organic traffic, deliver credible, relatable, and useful information, and reflect the brand’s modern ethos.
- Help implement broader SEO strategy, including content updates, to increase brand awareness and relevance, and to recruit new audiences.
- Collaborate with science and legal teams to rigorously vet content.
- Contribute to cross-functional brainstorms for brand and marketing campaigns.
- Work with the global integrated marketing team to build and maintain message houses and FAQs.
Who you are
- Bachelor’s degree in communications, English, marketing, or a related field preferred
- 5-7 years of experience concepting and writing in the health and wellness space for established brands
- Strong portfolio of writing samples
- Knack for crafting voicey, thoughtful, longform stories that are science-based
- Proven ability to disseminate accurate, actionable information and make service content feel fresh and relevant
- Deep understanding of the cultural zeitgeist, and able to find unique angles and approaches that connect it to the WeightWatchers brand
- Excellent copy-editing skills
- Experience making SEO content unique
- Passion for brand storytelling
- Excellent personal organization skills with extraordinary attention to detail
- Self-motivated with strong time management skills to organize, plan, and execute simultaneous projects
- Empathy for people living with chronic health conditions, and interest in making them feel seen and heard
Pay may vary depending on, but not limited to: skills, experience, and location. Pay - $85,000-$95,000
At WW, it is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.
