Senior Business Analyst, Sales (On-Site)

ESSENTIAL FUNCTIONS:

The Senior Business Analyst role is crucial in driving strategic decision-making within the residential and commercial fiber internet sales and marketing operations. This position plays a pivotal role in synthesizing data, collecting competitive data & market research, and providing actionable insights to drive revenue growth and operational efficiency. The Senior Business Analyst's proficiency in sales analytics, KPI development, and cross-functional collaboration will be vital in refining Dobson Fiber’s sales strategies and propelling customer growth initiatives.

This is an in-office position.

RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO:

• Conduct comprehensive sales and marketing data analyses to identify trends, opportunities, and challenges.
• Use analytical tools and techniques to extract meaningful insights from data.
• Develop and maintain dashboards, reports, and KPIs to track key metrics related to sales performance, marketing effectiveness, and customer behavior.
• Collaborate with sales and marketing teams to define objectives, develop strategies, and measure the success of marketing campaigns and sales initiatives.
• Conduct market research and competitive analysis to identify market trends, customer preferences, and potential areas for growth.
• Generate actionable insights and recommendations based on data analysis, market research, and customer feedback.
• Work closely with the product team to provide input on product features, pricing strategies, and go-to-market plans.
• Assist in developing sales forecasts, budgets, and performance targets.
• Present findings and recommendations to senior management and other stakeholders clearly and compellingly.
• Act as a subject matter expert on sales and marketing analytics, providing guidance and support to colleagues across the organization.
• Stay updated on industry trends, emerging technologies, and sales and marketing analytics best practices.

QUALIFICATIONS INCLUDE:

• Bachelor’s degree in business administration, Marketing, Economics, Statistics, Computer Science, or a related field.
• 3 to 5 years of business analysis experience, focusing on sales and marketing analytics.

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES:

• Proficiency in data analysis tools and techniques, such as Excel, SQL, Tableau or Power BI, sales Force, Python, and Arc GIS. Experience with machine learning and AI is a plus.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Excellent communication and presentation skills, with the ability to convey complex information to non-technical stakeholders.
• Proven ability to work effectively in a cross-functional team environment with a collaborative and results-oriented approach.
• Experience in the telecommunications or internet service provider industry is a plus.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Tuition reimbursement
• Vision insurance

Ability to Relocate:

• Oklahoma City, OK 73134: Relocate before starting work (Required)

Work Location: In person