Search Engine Marketing Specialist (Hybrid)

Job Type
Full-time
Description
Company Overview
OptConnect is a leading provider of wireless connectivity solutions for the Internet of Things (IoT) industry. Our mission is to help our customers stay connected and stay ahead of the game with cutting-edge technology and unparalleled customer service. Our "Connectivity-as-a-Service" model allows customers to focus on their core business while we take care of everything they need for reliable and robust connectivity.
Position Overview
We are seeking a highly skilled and experienced Search Engine Marketing Manager to join our growing marketing team at OptConnect. As a Search Engine Marketing Specialist, you will be responsible for managing and optimizing our marketing campaigns across various platforms. The ideal candidate should have 2 to 4 years of relevant experience, possess a bachelor's degree in a relevant field, and have a strong proficiency in ad management, landing page creation, ABM, conversion rate optimization, and HubSpot. This is a hybrid position based out of OptConnect's headquarters in Kaysville, UT. The Search Engine Marketing Specialist will report to the Marketing Director.
Key Responsibilities:

• Develop and implement effective Search Engine Marketing (SEM) strategies to increase brand visibility and generate high-quality leads.
• Manage and optimize paid search campaigns across major advertising platforms, such as Google Ads and LinkedIn Ads.
• Conduct thorough keyword research and analysis to identify relevant keywords and optimize campaigns for maximum performance.
• Monitor and analyze campaign performance metrics, such as click-through rates (CTRs), conversion rates, and return on ad spend (ROAS).
• Create and manage multichannel ABM campaigns to focus on strategic accounts.
• Regularly generate insightful reports and provide recommendations for campaign optimization and improvement.
• Collaborate with cross-functional teams, including content creators, designers, and developers, to ensure landing pages and ad creatives align with marketing objectives.
• Implement conversion rate optimization (CRO) techniques to enhance user experience and increase conversion rates.
• Stay current with industry trends, best practices, and emerging technologies in Search Engine Marketing.
• Utilize HubSpot or similar marketing automation tools to manage lead generation and nurture campaigns.
• Collaborate with the marketing team to develop and execute remarketing campaigns, product listing ads (PLAs), and shopping campaigns.

• Bachelor's degree in marketing, advertising, business, or a related field.
• 2-4 years of experience in Search Engine Marketing, preferably in a fast-paced digital marketing agency or a similar environment.
• Experience developing and implementing ABM marketing campaigns.
• Strong proficiency in managing paid search campaigns across major advertising platforms in a B2B environment (e.g., Google Ads, Bing Ads, and social media advertising platforms).
• Proven track record of achieving and exceeding key performance indicators (KPIs) in SEM campaigns.
• Extensive knowledge of keyword research and analysis tools, as well as SEM bid management tools.
• Experience in landing page creation and optimization to improve user experience and drive conversions.
• Familiarity with conversion rate optimization (CRO) techniques and A/B testing methodologies.
• Proficiency in HubSpot or similar marketing automation tools for lead generation and nurturing.
• Strong analytical and problem-solving skills with the ability to analyze campaign data, identify trends, and implement data-driven optimizations.
• Excellent written and verbal communication skills with the ability to present complex concepts and ideas clearly and concisely.
• Detail-oriented and highly organized with the ability to manage multiple projects and meet deadlines.