Sales & Marketing Coordinator

JOB TITLE:  Sales & Marketing Coordinator                             REPORTS TO:  Manager & Director

CLASSIFICATION:  Non-Exempt                                             DEPARTMENT:  Sales & Marketing

COMPANY INFORMATION: 

Taiyo is the world leader in solder mask products.  Taiyo America, Inc. is a manufacturing subsidiary of Taiyo Holdings Co., Ltd.  Taiyo America has propelled itself into the latest technologies and trends and continues to use its extensive worldwide R&D resources to further offerings and capabilities that include the latest in inkjet technology for legend ink.   Taiyo offers specialty dielectric inks and via filling inks for use with microvia and build-up technologies, as well as thermal-cure and UV-cure solder masks and Inkjet and Packaging inks. New product offerings include dielectric and conductive ink products for the printed electronics, and lighting and displays markets.  Future development products for new Automotive Applications such as EV and Autonomous Driving, Robotics, Next Generation Data Centers, VR (Virtual Reality), AR (Augmented Reality), and AI (Artificial Intelligence) markets.

PRIMARY FUNCTION:

Coordinate the marketing and sales activities to support Taiyo America’s Sales Department and Taiyo Circuit Automation team as directed by the Sales & Marketing Manager & Director.  This marketing and sales coordinator position will require accurate and timely preparation and distribution of sales data and customer information to appropriate Taiyo personnel. Preparing all marketing activities that includes managing the content on the website, LinkedIn, and Newsletter as well as other tasks as assigned.

ESSENTIAL DUTIES:

1. Maintain and update multiple websites, its content, and analytics
2. Implement marketing and international trade show activities
3. Implement promotional projects, such as Christmas cards, press releases, social media, advertising, newsletter
4. Conduct English and Japanese translation for technical documentation works and in-person and virtual meetings
5. Perform video recording and editing for company’s promotion and advertisement
6. Computer data entry – centralized source for all sales documents, forms, and account information
7. Create purchase orders
8. Prepares sales reports
9. Answer / route incoming telephone calls
10. Maintain files for sales and technical information and forms
11. Respond to or forward website inquiries to appropriate sales, marketing, or technical personnel
12. Must always comply with all OSHA and company workplace safety requirements

OTHER DUTIES:

1. Other duties as assigned from time to time.
2. Maintain public notary status for company

REQUIRED EDUCATION/EXPERIENCE:

1. Bachelor’s Degree in marketing and/or communication is required.
2. Minimum of 2 years’ experience in a similar position is preferred.
3. Must be able to read, write and speak English fluently.
4. Ability to read, write and translate Japanese is a plus.
5. Must be proficient in MS Office (Word, Excel, Outlook, PowerPoint)
6. Excellent communication abilities
7. Ability to manage a website and social media (LinkedIn)
8. Good organizational skills
9. Attention to details
10. Highly motivated and able to work in a cross-functional team
11. Able to learn about our products
12. Good telephone skills
13. Ability to represent the company in a professional manner in all customer interactions
14. Ability to manage multiple tasks is necessary

WORKING CONDITIONS:

1. Occasional weekend or overtime work.
2. Occasional travel for business-related activities

SAFETY HAZARDS:

1. Occasional exposure to manufacturing plant and laboratory environment.

This job description does not list all the duties of the job.  Supervisors or managers may ask you to perform other instructions and duties.  You will be evaluated in part based upon your performance of the tasks listed in this job description.

Management reserves the right to revise this job description at any time.  This job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason.

Revised:  2/27/2023