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Company: PSD Underwear
Position Title: Retention Marketing Manager
Department: Growth Marketing
Position Reporting to: Head of Digital Growth
Position Location: Remote
Salary Position
Budget : $100k-$125k
Company Introduction
Founded by Curt and Ryan Flaitz in upstate New York, PSD is an underwear brand supported by leading names in the NBA (Jimmy Butler), NFL (Baker Mayfield) and a robust licensing portfolio. The brand has a strong social medial presence, a robust online business, and targets a distinct customer demographic within mainstream sports. PSD has partnered with La Jolla Group to leverage its back-end capabilities to grow the brand to the next level. Join our team and enjoy a casual work environment, discount on clothes, summer hours and occasional employer provided lunches! We believe our employees are our strongest asset and invest in their growth by focusing on developing their strengths.
General Summary
We are looking for a Lifecycle Marketing Manager to own PSD's retention strategy and execution, driving repeat revenue, Lifetime Value and customer engagement through email, SMS and loyalty channels. This role will own lifecycle marketing development and implementation, including the management of third-party technology provider relationships, and will also be responsible for the measurement of all Retention Marketing initiatives and impact. The ideal candidate will understand user experience and digital design while being passionate about digital marketing, capable of making data-driven decisions to drive results.
Essential Job Functions
Required Knowledge, Skills, and Abilities
Required Education and Experience
#LI-Remote
Physical Requirements
Seeing: Must be able to see well enough to read reports.
Hearing: Must be able to hear well enough to communicate with customers, vendors and employees.
Climbing/Stooping/Kneeling: Must be able to stoop or kneel to pick up products.
Lifting/Pulling/Pushing: Must be able to lift up to 10 pounds.
Fingering/Grasping/Feeling: Must be able to type and use technical sources.
PSD Underwear provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity includes, but is not limited to, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. PSD Underwear takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate when such behavior is reported.
Note: The statements herein are intended to describe the general nature and level of work being performed, but are not to be seen as a complete list of responsibilities, duties, and skills required of personnel so classified. Also, they do not establish a contract for employment and are subject to change at the discretion of the employer.
Company: PSD Underwear
Position Title: Retention Marketing Manager
Department: Growth Marketing
Position Reporting to: Head of Digital Growth
Position Location: Remote
Salary Position
Budget : $100k-$125k
Company Introduction
Founded by Curt and Ryan Flaitz in upstate New York, PSD is an underwear brand supported by leading names in the NBA (Jimmy Butler), NFL (Baker Mayfield) and a robust licensing portfolio. The brand has a strong social medial presence, a robust online business, and targets a distinct customer demographic within mainstream sports. PSD has partnered with La Jolla Group to leverage its back-end capabilities to grow the brand to the next level. Join our team and enjoy a casual work environment, discount on clothes, summer hours and occasional employer provided lunches! We believe our employees are our strongest asset and invest in their growth by focusing on developing their strengths.
General Summary
We are looking for a Lifecycle Marketing Manager to own PSD's retention strategy and execution, driving repeat revenue, Lifetime Value and customer engagement through email, SMS and loyalty channels. This role will own lifecycle marketing development and implementation, including the management of third-party technology provider relationships, and will also be responsible for the measurement of all Retention Marketing initiatives and impact. The ideal candidate will understand user experience and digital design while being passionate about digital marketing, capable of making data-driven decisions to drive results.
Essential Job Functions
- Build the monthly communications plan across retention channels, working with merchandising and eCom site content teams to align storytelling concepts to channel activations and needs
- Execute all email, sms and push campaigns and automations from creative brief, segmentation, setup and deployment
- Drive the forecast and revenue plan for lifecycle channels (email, SMS, push). Own overall email and SMS list growth and health.
- Evolve the brand's communication strategy for a more personalized and engaging experience that balances conversation and commerce for long-term sustainable customer relationships
- Develop and execute a next-gen loyalty program that elevates the brand experience of our customers, as well as drives incremental revenue and LTV
- Maintain ongoing testing plan across existing channels to maximize performance, and introduce new channels (i.e. direct mail)
- Build weekly / monthly / quarterly reporting framework to measure channel-level performance and macro-business level impact via repeat orders, LTV growth, etc.
Required Knowledge, Skills, and Abilities
- Proficient in and familiar with leading ESP/CRM platforms and tech stacks, Klaviyo experience strongly preferred
- A seasoned marketer that is comfortable marrying content strategy with data-driven programs
- You obsess over the customer journey and experience at each touchpoint
- Thrive in a fast-paced environment and are able to adapt to changes quickly.
- Natural curiosity in using data to support business decisions
- Highly organized with strong attention to detail and quality
- Ability to collaborate effectively with cross-functional partners, including brand, creative, merchandising and agency teams
- Expertise in building and scheduling emails and SMS campaigns and building robust automated journeys
Required Education and Experience
- Minimum of 5 years' experience working in lifecycle/retention/loyalty marketing as a part of an eCommerce team, apparel experience a plus
#LI-Remote
Physical Requirements
Seeing: Must be able to see well enough to read reports.
Hearing: Must be able to hear well enough to communicate with customers, vendors and employees.
Climbing/Stooping/Kneeling: Must be able to stoop or kneel to pick up products.
Lifting/Pulling/Pushing: Must be able to lift up to 10 pounds.
Fingering/Grasping/Feeling: Must be able to type and use technical sources.
PSD Underwear provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity includes, but is not limited to, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. PSD Underwear takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate when such behavior is reported.
Note: The statements herein are intended to describe the general nature and level of work being performed, but are not to be seen as a complete list of responsibilities, duties, and skills required of personnel so classified. Also, they do not establish a contract for employment and are subject to change at the discretion of the employer.
