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SalarySUMMARY
Join Hallmark Media and become part of a great team of Researchers. We are a collaborative, diverse, and inclusive team that takes pride in our work, company, and brand. We are looking for a Research Analyst to join our Corporate Strategy Research and Insights team.
The Analyst plays an instrumental role in the day-to-day reporting and problem-solving of research projects, providing insights to help drive revenue and understand the current and future media landscape.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- In partnership with the Director and VP, you will work closely to support internal key stakeholders: Distribution and Content Strategy, Corporate Strategy, and Finance teams with data-driven insights.
- Provide regular reporting dashboards/ trackers to provide senior management actionable guidance on the performance of Hallmark Media platforms (linear and digital) and its competitors nationally and locally.
- Create rating stories and digital insights for the Distribution sales and marketing teams supporting sales efforts and negotiations across Traditional cable, vMVPD, and Digital distribution partners (AVOD/FAST, and SVOD.)
- Fulfill ad-hoc requests to help guide revenue-generating business decisions under tight deadlines.
- Participate in keeping Hallmark media abreast of changes in the Media landscape by sourcing forecasting data (Pay TV, TV usage, SVOD, and AVOD/FAST), competitive business initiatives, and trends through earnings calls and industry news that helps move the business forward.
- Collaborate in providing insights that help inform decisions for Hallmark Media’s linear networks and digital properties by leveraging various data sources (i.e., Nielsen, ComScore, Stream metrics, Antenna, WhipMedia/Mediamorph, etc.) for insights to drive the business.
BASIC REQUIREMENTS
- 1+ years of relevant research experience translating large volumes of complex data into accurate, timely, actionable business insights.
- Experience in working with database tools and platforms.
- Knowledge of Nielsen-based systems and viewing statistics.
- Undergraduate degree – Business, Communications, Marketing, Social/Behavioral Sciences, or related field.
OTHER REQUIREMENTS
- Experience within a TV and streaming research team is preferred.
- Strong problem-solving and critical thinking skills to apply to research planning and execution to address business questions.
- Strong attention to detail, particularly when it comes to data quality and reporting.
- Prior experience with Nielsen/ComScore/Star Media/Antenna methodologies preferred.
- Must have excellent verbal and written communication skills to provide a narrative using data.
- Ability to work independently.
- Must have strong collaboration skills.
- Must have excellent PC skills (Microsoft Office applications).
- Experience with Google Analytics a plus.
- Willingness and ability to learn in a fast-paced environment.
The salary range for this job is between $47,700- $63,600 annually. Salary rate will take into consideration several factors including location.
Hallmark Media is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.
