Reputation And Brand Specialist

Dealership:

Reputation and Brand Specialist

The Reputation and Brand Specialist is expected to work towards enhancing and building the dealership’s reputation by consistently and promptly responding to all online reviews, as well as curating and posting unique organic content across the dealership’s social media profiles. Responsible for following policies and procedures, systems and standards as set forth by the Manager, Online Reputation and Brand. Work closely with the internal teams to escalate negative situations if such action is necessary and leverage internal creative team for content graphics. Focus on forums, tweets, images, and writing effective organic posts, or publishing positive reviews, as well as retweeting, sharing, and engaging with the social community. Utilize LADTech dashboard to identify common themes in reviews or negative sentiments and counsel dealership clients on opportunity to improve these aspects.

Compensation Range: $23/hr - $25/hr

Location: Remote, USA

Responsibilities

• Own and improve the social and reputation identity for your client base
• Answer all reviews and messages in a timely manner across review sites and social platforms
• Escalate negative reviews to clients in a timely and efficient manner to gain approval on response plan
• Escalate significant negative reviews or situations to your manager and the Lithia Cares team
• Create and schedule out a content calendar for each client on a monthly basis across relevant social profiles
• Oversee design of social properties (ie: Facebook Timeline cover, profile pic, Twitter profile, Blog, etc.)
• Become an advocate for each client in social media spaces, engaging in dialogues and answering questions where appropriate
• Ensure posts are executed on time and monitor them for engagement opportunities
• Research local community events and organizations to share content from and engage with on behalf of client
• Communicate with client on a weekly basis to ensure they are engaged and aware of activities across social and reputation product set
• Compile and send out monthly reporting on all relevant products for each client
• Work closely with the Marketing Manager team to ensure client satisfaction
• Act as a point of contact for the client, anticipating needs and responding quickly
• Identify social media trends, trending topics, and relevant opportunities for visibility
• Consistently quality check all review responses and social media postings for accuracy and professionalism
• Proactively find opportunities for public relations (check presentations, manufacturer awards, etc.)
• Train on and utilize internal tools for publication of review responses and social posts

Skills and Qualifications

• Strong attention to detail and sense of urgency
• Active Listening
• Critical Thinking
• Time Management
• Enjoy working with cross-functional teams (LADTech, Marketing Manager, In-Dealership staff, etc.) and external agencies
• Bachelors degree is preferred

We offer best in class industry benefits:

• Competitive pay
• Medical, Dental and Vision Plans
• Paid Holidays & PTO
• Short and Long-Term Disability
• Paid Life Insurance
• 401(k) Retirement Plan
• Employee Stock Purchase Plan
• Lithia Learning Center
• Vehicle Purchase Discounts
• Wellness Programs

High School graduate or equivalent, 18 years or older required. Acceptable driving record and a valid driver's license in your state of residence necessary for select roles. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.