Remote - Content Marketing Specialist

Location:REMOTEin AR, AZ, CO, FL, GA, IA, MD, MO, NC, NE, NV, OH, PA, TN, TX, UT, VA, and WA.

About Arbinger:

The Arbinger Institute is a fast-growing leadership development and culture transformation organization. We help leaders, teams, and organizations create people-centric cultures that drive exceptional organizational results. Through an innovative process of training, coaching, and consulting, we help people adopt an outward mindset which is integral to accelerating performance, creating genuine inclusivity, and ensuring sustainable change. We work with thousands of organizations of all sizes across a broad spectrum of industries, including manufacturing, technology, non-profits, healthcare, law enforcement, finance, and the federal government.

The Arbinger Institute was founded over 40 years ago. Arbinger is an equal opportunity employer committed to diversity and inclusion in the workplace. Arbinger has been named a Top Workplace by the Salt Lake Tribune for three years running (2020-22) and is a 2022 and 2023 recipient of the HIRE Vets Medallion Award for our commitment to hire, develop, and retain our United States veterans.

The Position:

The Content Marketing Specialist’s primary responsibility is to develop compelling content that enhances brand visibility, boosts conversion rates, and engages prospective buyers across the entire sales funnel. This role will strategically craft content to support Arbinger's thought leadership, demand generation, and ABM initiatives. You will produce diverse content formats, including blogs, whitepapers, video scripts, marketing emails, and web and ad copy, tailored for a professional audience. Successful collaboration with stakeholders from various departments is essential to ensure the creation of impactful content. This role is a blend of storytelling, out-of-the-box thinking, and staying abreast of content trends. Your ability to integrate Google algorithm updates, specifically SEO, into the work will be pivotal for achieving optimal online visibility and performance.

Roles and Responsibilities:

• Perform regular self-assessments using Arbinger’s 3A+ assessment tool to gauge and enhance individual performance impact.
• Generate and enhance website traffic, lead generation, and prospect engagement by crafting, editing, and optimizing compelling content.
• Ensure the seamless publication of content on our CMS platform, adhering to style guidelines and implementing SEO best practices to maximize impact.
• Develop clear, concise, and compelling short-form copy for various marketing materials and paid campaigns.
• Innovatively repurpose podcast episodes, webinars, and multimedia content into fresh, valuable pieces to expand content offerings.
• Fulfill ad hoc copy requests for field marketing and account-based marketing teams, including speaker bios, event descriptions, and email follow-ups.
• Foster collaborative relationships with departments such as Design, Video, and Field to facilitate effective content creation and distribution.
• Contribute to bringing the broader Content Marketing strategy to fruition, supporting the overall marketing objectives.
• Stay abreast of industry trends, competitive dynamics, product knowledge, and customer feedback to inform and optimize content strategies.

Required Capabilities:

• Demonstrated proficiency as a strong copywriter and editor, adept at simplifying complex information into clear and concise content.
• Ability to utilize experience with Content Management Systems (CMS) to effectively publish and update content, ensuring seamless delivery across platforms.
• Showcase a data-driven approach, implementing SEO optimization techniques and employing tools like Google Analytics, SEMRush, and others to research and analyze content performance.
• Display robust organizational skills, effectively managing multiple initiatives concurrently and meeting deadlines.
• Capable of working autonomously with self-motivation, effectively communicating with remote teams to ensure collaborative success.
• Possess a keen storytelling ability and an eye for detail, ensuring the delivery of engaging and polished content that aligns with strategic goals.
• Proficient in project management, utilizing tools such as Asana, Jira, Smartsheet, and others to efficiently plan, execute, and oversee tasks and initiatives.

Preferred Capabilities:

• Exhibit a quick learning curve for adapting to new platforms and software, staying abreast of evolving technologies in the content creation landscape such as AI, SGE, and more.
• Maintain an open mindset towards continuous learning, actively seeking and testing new strategies to stay ahead in the dynamic field of Content Marketing.
• Ability to have an understanding of the emotions and perspectives of the target audience to create content that resonates on a deeper level.

Education and Experience:

• Bachelor’s in Communications, Journalism, Marketing, or related field preferred.
• 3+ years in a related field required.
• Experience working in B2B marketing preferred.
• Previous experience writing about people operations, leadership development, and team performance preferred.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Occasional travel may be required.

Salary: From $70,000 per year with a 10% bonus

Arbinger Benefits:

• Leadership Training
• DEIA Workshops
• Health Benefits
• Health Savings Account (HSA)
• 401K Plan
• Accident Coverage
• Critical Illness Coverage
• Disability Coverage
• Life Insurance
• Paid Time Off (PTO)
• Paid Parental Leave
• Discounted Gym Memberships
• Pet Insurance
• Comprehensive Employee Assistance Program
• Birthday and Anniversary celebrations
• 11 Company Paid Holidays
• Company Paid Veterans Day off for all Veterans

• Note: the job description is not meant to cover all responsibilities but only provides an overview of the role.

** Arbinger is an equal-opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, protected veteran status, or any other basis protected by applicable federal, state or local law.