Address
Form of workObjective _____________________________________________________________
Increase our community awareness and professional referrals by:
Publicizing Specialists and their availability.
Communicating our services and mission statement.
Assuring our referring veterinarians have a personal relationship with us.
Facilitating the over transfer of case experience with our pDVMs.
Marketing _____________________________________________________________
For the most part all marketing for specialty services is accomplished to and through your referring veterinarians.
Hospital Visits _____________________________________________________________
Hospital visits by far have proven to be the top tool in creating a trustworthy, loyal relationship with our referring veterinarians and their staff. Present yourself as an advocate rather than a marketing representative. This conveys the desire to be singularly focused on serving their clients and patients in the best way possible.
Weekly Hospital Visits/Face to face by our Specialists and Referral Director.
- We ask how we are doing.
- Any concerns?
- Creates a personal relationship.
- You can then customize your visits.
- Puts a face with a name.
- Shows we care and value our relationships with our pDVM’s
Quick Trips – Comfort levels with visits will vary.
- Develop a list of hospitals ready to go and map them.
- Have supply bags ready to go.
- Treat bags are ready to go.
- Visit hospitals if a doctor has moved to a new practice, a practice has added a doctor new to our community
- If they have recently remodeled. Ask if you can co-host an open house
- Recent cases that your specialists have seen.
Cold Calls _____________________________________________________________
Inquiries regarding customer service, the referral process, communication updates, and basic housekeeping.
Tracking___________________________________________________________________
Develop a tracking method:
- Who is referring to you?
- Look for trends, declines, increases, etc.
- Visits
- Make notes about your visits.
- Who is referring to one department and not others?
- pDVM events that you participate in
- Costs
- ROI
- Community Events
Education
____________________________________________________________________
Our veterinarians enjoy sharing their knowledge with our referring veterinarians and their staff. Any function that you can facilitate at your hospital means foot traffic and a connection that is always beneficial to your hospitals.
CE’s taught by our specialists.
- Provide dinner.
- Lecture 1 to 2 hours depending on presenter.
Client CE’s advertised through our pDVM’s.
- Provide your prDVM’s the information and ask them to invite the clients they feel would benefit.
Vendor meetings that your State association offers.
- This gives you a chance to educate your referring vets on what services you offer and who your veterinarians are.
- Ask if your doctors can speak
- Sponsor the meeting and have vendor space.
Visibility _____________________________________________________________
Keep your name in front of your referring hospitals constantly.
Monthly
- Constant Contact electronic newsletter
- Newsflashes
- Send out announcements about new services, etc. when applicable.
- Send out a supply request form
- Ads in various newsletters i.e.: YMCA, retirement communities, homeowner associations, etc.
Every other month
- Giant post card is mailed with services and doctors.
- Receive a list from State Board of new premise license holders
- Visits are generated from this list of new hospitals, new owners, etc.
- Ad and inserts in the AVMA newsletter.
- Community events
- Encourage your Veterinarians and staff to participate at our booth.
Marketing Materials
- ER Brochures
- First Aid Booklet
- Tear off Maps
- Post It Pads
- Pens
- Calculators
- Service Summary
- Departmental flyers
- Supply List
- Referral Forms/map
- Specialty Brochures
- CE Flyers
- ER Business Cards
- Services
- Offer to answer their forwarded lines when they are closed or unavailable.
- CVT Info
- Blood bank
- Any unique thing you can help pDVM”s and their staff with.
- pDVM input
- Talk to your pDVM’s frequently to learn what they are looking for.
- Round tables
- Surveys
- One on one talks (visits, lunches)
- Emails
- calls
- Talk to your pDVM’s frequently to learn what they are looking for.
- Pending/Ongoing Projects
- pDVM profile Sheets
- Portfolio for clients
- Info on our hospital, history, doctor profiles, etc.
- Nearby amenities in case they are waiting on a pet, etc.
- Map of area.
- ETC.
- More focus on Client education through breed groups, CE, newspapers, etc.
- Educate clients on what veterinary medicine has to offer.
- Emergency Medicine Services.
- Marketing to the general public in an educational manner.
- Offering discounted services to veterinary professionals to introduce a particular service
- Contests involving the prDVM hospitals
This is a full-time position pays between $20/per hour and $26/per hour dependent on experience, education, certification, etc. Available schedules do include working on weekends and holidays.
Benefits: We offer competitive compensation along with a comprehensive benefits package, including medical, dental, vision and paid vacation/sick days, 401(k), generous employee pet discounts and more!
The information in this position description indicates the general nature and level of work to be performed. It is not designed to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Management reserves the right to revise the job description or require that other tasks be performed when the circumstances of the job change (for example, emergencies, change in personnel, workload, or technical development).
