AddressThe Project Manager - Lifecycle Marketing is responsible for ensuring that the Floor & Decor email marketing program is operating efficiently, effectively and driving the desired results. They will organize, prioritize, and monitor key email marketing operational metrics to ensure flawless execution. The Project Manager - Lifecycle Marketing will frequently work with stakeholders across departments including content, creative, CRM, ecommerce, IT, Operations, stores and agencies.
Minimum Eligibility Requirements
- Bachelor’s degree in Communications, Marketing, Business or related field.
- 2-4 years of progressive experience in project management, with email marketing experience desired.
- Excellent verbal, written, and interpersonal skills.
- Excellent leadership, project management, collaboration skills and the ability to drive results.
- Ability to proactively manage multiple projects, communicate, and be adaptable to changes in a fast-paced work environment.
- Substantial prioritization, organizational, and calendar-management skills.
- Willingness to work as part of a team and contribute to the success of the group.
- Excels in managing workflow and task management software like Jira, Teamwork, Workfront, or other system.
- Computer skills in Microsoft Office (Word, Excel, Outlook and PowerPoint).
- Bonus: Strong knowledge of the email landscape and trends.
- Bonus: Familiarity with list segmentation, journeys, API integration, and platform integration.
- Bonus: Experience with email marketing software, such as Salesforce Marketing Cloud or another ESP (Email Service Provider).
Essential Functions
- Be the key liaison between our agency, Salesforce Marketing Cloud developers, Salesforce Marketing Cloud engineer, IT, creative, content, and Operations
- Coordinate internal resources including email developers, engineers, content, creative and third parties/partners for the flawless execution of email development and deployment. This ranges from multi-touch communications such as store event invitations and triggers to ongoing communications including newsletters, inspiration catalog launches and new product features.
- Ensure that all projects are delivered on-time, within scope and within budget
- Developing project scopes and objectives, involving all relevant stakeholders and ensuring technical feasibility
- Ensure resource availability and allocation
- Develop detailed project plans to track progress and ensure delivery
- Use appropriate verification techniques to manage changes in project scope and schedule
- Measure project performance using appropriate systems, tools and techniques
- Report and escalate to management as needed
- Manage the relationship with developers and the broader team
- Perform risk management to minimize project risks
- Establish and maintain relationships with third parties/vendors
- Create and maintain comprehensive project documentation
- Maintain email marketing calendar to incorporate cross-functional initiatives into email correspondence. This includes working across multiple intradepartmental teams and initiatives, including our editorial calendar, our proprietary brand launches, individual store event calendar, and credit/clearance promotions.
- Coordinate the development of designed and coded creative assets for email campaigns, ranging from initialasset requests to our creative team to delivery of final assets to agencies.
- Q/A all emails prior to deployment for accuracy in content and links.
- Monitor ongoing performance of the company's email program and website. This includes measurement toward key performance indicators and goals.
Working Conditions (Travel & Environment)
- Limited travel required including air and car travel.
- While performing the duties of this job, the employee is occasionally exposed to a warehouse environment andmoving vehicles. The noise level in the work environment is typically quiet to moderate.
PHYSICAL/SENSORY REQUIREMENTS
Sedentary Work – Ability to exert 10 - 20 pounds of force occasionally, and/or negligible amount of force frequently to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time, butmay involve walking or standing for brief periods of time.
Note: Floor & Decor considers all applicants for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, medical condition, pregnancy, marital or familial status, veteran status, or based on any other class protected by applicable federal, state, or local law. Floor & Decor also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.
This job description does not constitute an employment agreement between the employer and the employee and is subject to change by the employer at its sole discretion.
Benefits & Rewards
- Bonus opportunities at every level
- Career advancement opportunities
- Relocation opportunities across the country
- 401k with discretionary company match
- Employee Stock Purchase Plan
- Referral Bonus Program
- Medical, Dental, Vision, Life and other Insurance Plans (subject to eligibility criteria)
Equal Employment Opportunity
Floor & Decor provides equal employment opportunities to all associates and applicants without regard to age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, disability, veteran status, genetic information, ethnicity, citizenship, or any other category protected by law.
This policy applies to all areas of employment, including recruitment, testing, screening, hiring, selection for training, upgrading, transfer, demotion, layoff, discipline, termination, compensation, benefits and all other privileges, terms and conditions of employment. This policy and the law prohibit employment discrimination against any associate or applicant on the basis of any legally protected status outlined above.
