AddressProgrammatic Account Manager (DVP) (Remote)
Reports to: The Director of Programmatic
We are seeking an experienced and driven Programmatic Account Manager with
expertise in programmatic ad buying to join our dynamic team. The ideal candidate
will possess a deep understanding of programmatic advertising, exceptional client
management skills, a strategic mindset, and a strong background in data analysis. As a
Programmatic Account Manager, you will be responsible for managing client
relationships, driving campaigns, analyzing data, and collaborating with cross-channel
teams to optimize results.
Key Responsibilities:
? Manage a portfolio of clients, serving as the main point of contact and building
strong, trusted relationships.
? Utilize expertise in DV360 to create, implement, and optimize programmatic
campaigns that align with client objectives.
? Lead campaign building, management, and optimization, ensuring KPIs are met
or exceeded.
? Conduct in-depth data analysis to extract insights, develop recommendations,
and drive strategic decision-making.
? Collaborate closely with cross-channel teams to ensure cohesive strategies and
alignment across different advertising channels.
? Assist in pitching programmatic solutions to prospective clients, demonstrating a
deep understanding of DV360 capabilities.
? Perform comprehensive creative analysis and testing, identifying opportunities to
enhance campaign performance.
? Demonstrate exceptional problem-solving skills by identifying and resolving
technical issues related to 3rd party tags, API feeds, and reporting tools.
? Exhibit strong decision-making skills when faced with complex challenges,
ensuring optimal client outcomes.
? Stay up-to-date with industry trends and advancements, and adapt strategies to
remain at the forefront of programmatic advertising.
? Leverage technical skills to work with analytics tools, ensuring accurate tracking
and reporting for campaign performance.
? Collaborate with the SEM and paid social teams to leverage insights and
enhance overall paid advertising efforts.
The Role:
? Responsible for all aspects of managing a client’s or clients’ programmatic
advertising, including using Adlucent's proprietary Aura™ software, Google
Analytics, and any other software and attribution tools at their disposal
? Conduct ongoing analysis of campaigns; manage and optimize to meet client and
internal performance goals. Independently troubleshoot account & technical issues
to ensure that campaigns are maximizing performance
? Partner with clients and lead internal account team members to define, drive and
execute effective optimization strategies and testing schemes designed to improve
campaign KPIs
? Maintain strong communication with agency clients and internal team members to
keep everyone informed of campaign status, scope or timeline changes and
manage client expectations
? Properly monitor campaign performance against client’s objectives, making
optimization recommendations as necessary
? Run weekly internal meetings to update on account performance, team activities
and results, and any roadblocks; work with peers and your Account Supervisor to
prioritize tasks and troubleshoot issues
? Run bi-weekly client call(s) to update client(s) on performance and activities and
provide insights around the account and the client’s business
? Independently prepare and lead semi-annual/quarterly strategic business reviews
with the client to discuss industry insights, account performance, and strategic
opportunities and ideas
? Explore additional strategic opportunities for the client and for Adlucent through
research, testing/analysis, or working in new channels
? Exemplify and promote Adlucent’s Core Values in day to day work,
communication and professional relationships - Don’t be a Jerk, Keep It Real and
Make $#%& Happen
? This position may involve occasional travel, accounting for approximately 10% of
the total work time. Travel requirements vary based on project needs, client
engagements, and industry events. While the primary responsibilities of the role can
be fulfilled remotely, some travel may be necessary to attend client meetings,
industry conferences, team workshops, or other business-related activities.
Must-Have:
? 5+ years experience managing strategy and execution for DV360 accounts
spending $100K/mo+
? Proven track record of managing programmatic campaigns in DV360 with
hands-on experience in campaign building, management, and optimization.
? Strong data analysis skills with the ability to derive actionable insights from complex
datasets.
? Excellent client management skills, including the ability to pitch solutions and build
lasting relationships.
? Strategic thinker with a deep understanding of the programmatic advertising
landscape and trends.
? Exceptional communication skills, both written and verbal, with the ability to present
insights and recommendations clearly.
? Self-starter who can work independently, demonstrate initiative, and lead projects.
? Strong technical skills in analytics tools and reporting platforms.
? Strong problem-solving skills and the ability to make informed decisions quickly.
? Agency experience involving display, video and programmatic and other digital
media as well as client relationship management
? Working knowledge of programmatic campaign workflow including setup,
management, and reporting
? Strong communication and presentation skills, able to clearly and effectively
articulate business and marketing strategies, able to pitch proposals and influence
clients
Great to Have:
? Retail and/or national brand experience preferred
? Proficiency in technical aspects of programmatic advertising, including
troubleshooting technical issues.
? Knowledge of SEM, paid social, and other paid advertising channels is a plus.
? Media agency and/or client-side experience preferred
? Fluent in a variety of DSPs (DV360, TTD, and Amazon DSP preferred), and Ad Servers
? Familiarity with MMM, DMM, or attribution modeling
? Assist with identifying, reporting, and resolving technical issues such as issues with
3rd party tags, API feeds, reporting tools, etc.
? Strong technical skills around website analytics tools, URLs (structure, parameters,
encoding), Javascript, and HTML
About Us:
? Adlucent is the performance marketing agency that proves outperformance has
no limit. Powered by our purpose-built platform, Deep SearchTM, Adlucent unifies
the best of human and machine for a scientific approach to marketing. We work
transparently in partnership with B2C and B2B retailers and brands to create
custom, predictive programs that drive ever-better outcomes. Our services include
paid search, shopping, social, Amazon, display media, video, performance
creative, consulting, and measurement. Headquartered in Austin, Texas, Adlucent
is part of Advantage Solutions and ranked one of the top marketing companies in
the U.S. by AdAge.
? Our Mission: Inspire the problem-solvers of tomorrow to reimagine client outcomes
? Our Vision: Lead the industry evolution toward always-relevant marketing
? Our Values:
? MAKE $#%& HAPPEN: We solve problems efficiently. We know when to iterate
and when to innovate. Some days we get to win and some days we get to
learn.
? KEEP IT REAL: We all have a little weird in us. Come as you are, and stay that
way.
? DON’T BE A JERK: We don’t count ego as a KPI. We act with empathy and
make others matter. We are the coworkers you want to work with.
? Location: Adlucent is a remote-forward digital performance marketing agency
headquartered in Austin, TX
What We Offer:
? Competitive salary
? Comprehensive Full-Time Benefits (Medical, Dental, Vision, Life)
? 401(k) with Company Match
? Training and Career Development
? Generous Paid Time-Off and Flexible Schedules
? Named “Best Places to Work 2022” by Built In Austin
Adlucent does not accept unsolicited resumes from third-party recruiters
Job Will Remain Open Until Filled
