Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. We continue to push the state-of-the-art with groundbreaking research into emerging technologies, software, and hardware that will help bring this vision to life. We are building a team focused on building new products that support this mission.This person will be responsible for influencing product development and leading go-to-market (GTM) as part of the AR Product Marketing Team. To be successful, the candidate will bring a combination of strategic vision, exceptional communication skills, a collaborative mindset, analytical acumen, and hardware and/or software product launch experience, having worked in highly cross-functional, dynamic environments built to move fast, ruthlessly prioritize, and pivot quickly as needed to incubate future technologies.
- Partner closely with product teams to define the strategy, roadmap and success metrics for products, ensuring product market fit and helping evolve our portfolio strategy over a multi-year time horizon
- Define product positioning, naming, audience definition and sizing for SW experiences across our AR HW programs
- Lead market assessment and sizing through quantitative analysis, qualitative feedback and represent the consumer point of view internally with Product Management and cross-functional teams in the prioritization, design and development of innovative devices and experiences
- Lead the definition and development of the go-to-market strategy across the organization that is grounded in user insights and market dynamics
- Lead the go-to-market cross-functional teams toward execution and launch of the GTM strategy through EOL. Be the single point of contact for communicating GTM updates and reviews with cross functional leadership
- Design tests, measure impact, and learn through a results-driven mindset with cross-functional teams
Minimum Qualifications:
- Currently has, or is in the process of obtaining, an MBA degree
- BA/BS degree in marketing, business, product development, or relevant work experience.
- 3+ years of experience in Product Marketing, product management, management consulting, business strategy or a similar field
- Combination of strategic experiences and hands-on tactical execution
- Experience with consumer research and proficiency in using data and insights to inform product and GTM strategy
- Experience working in a cross-functional capacity within a fast-paced, changing environment
- Communication skills
- Must obtain work authorization in the country of employment at the time of hire and maintain ongoing work authorization during employment
Preferred Qualifications:
- Experience in Product Marketing, developing go to market strategies and partnering closely with product teams
- Experience in consumer tech hardware and/or software for hardware products
- Domain knowledge in AR, smart glasses, and/or wearable devices
About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.