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SalaryFor over four decades, the higher education experts at Jenzabar have been helping colleges and universities across the world thrive through multiple services. The Jenzabar culture is one that fosters an entrepreneurial environment, where employees are encouraged to be creative, work hard, and have a great time while doing so. We believe in open doors, asking tough questions, respecting each other, and surpassing our clients' expectations every step of the way. It's an enjoyable place to be, with casual dress and a relaxed atmosphere.
Mission Statement:
We believe everyone is a masterpiece with great work to do on Earth. Jenzabar's mission is to create pathways to empower all to know who they are, what work they are destined to do, and how they can unlock their full potential – at home, at work, and in the world!
Position Summary
As a Product Marketing Manager, you will be responsible for the marketing strategies and activities for your products. You will craft the messaging and positioning for products and services. You'll conceive and develop innovative marketing programs that drive demand and increase awareness. Attention to detail and an eye for quality, along with the ability to grasp and translate capabilities into benefits is crucial. In your role as a Product Marketing Manager you will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to the sales teams.
Essential Tasks
- Client nurture – at Jenzabar client satisfaction is our number one goal – putting this first in all external facing pieces is critical
- Product positioning and messaging - deliver artifacts that differentiate your products and services in the market – the unique, best and only that your products provide
- Market knowledge – understand higher education and the intricacies of issues plaguing this space to further position your product line
- Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
- Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan
- Market intelligence – be the expert on your buyer and influencer personas, how they buy and their buying criteria; be the expert on your competition and how to crush them
- Demand generation – develop the strategy and manage the marketing programs that drive demand for your products
- Brand positioning – thoroughly understand the Jenzabar brand and promote it in all outbound artifacts.
Preferred Skills and Experience
- 5+ years of software Product Marketing experience with at least 3 years of experience in a field facing role.
- Higher education industry experience
- Strong written and verbal communication skills
- Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.
- Bachelor's degree
- Willing to travel up to 25%
The pay range for this position is $70,000 to $105,000/year; however, base pay offered may vary depending on job-related knowledge, geographic location, skills, and experience. This position is eligible for an annual bonus in addition to a full range of benefits. This information is provided per the relevant state and local pay transparency laws for the location in which this position will be performed.
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Benefits
Medical Insurance, Life Insurance, Dental Insurance, Vision Insurance, Paid Vacation, Paid Sick Days, Paid Holidays, 12 Weeks Paid Parental Leave, Short Term Disability, Long Term Disability, 401K, Educational Assistance
Jenzabar does not discriminate in employment opportunities or practices on the basis of race, color, sex, gender, gender identity, pregnancy, childbirth and related medical conditions, genetics, genetic markers and carrier status, creed, religion, national origin, ancestry, age, disability, medical condition, marital status, sexual orientation, military service, veteran status, or any other status protected by state and federal laws.
Please Note: Jenzabar does not sponsor applicants for work visas.
