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SalaryJoin the Cleveland Clinic team, where you will work alongside passionate caregivers and provide patient-first healthcare. At Cleveland Clinic, you will work alongside passionate and dedicated caregivers, receive endless support and appreciation, and build a rewarding career with one of the most respected healthcare organizations in the world.
As a Strategic Marketing Manager you will design and execute research and outreach activities aimed at increasing market share in the local, regional and national markets through relationships with employers, payers, hospitals and physicians. This role supports our direct-to-employer programs where we are expanding direct access for patients across the country to Cleveland Clinic's world class care.
The ideal caregiver is someone who:
- Has experience with both traditional and digital marketing tools.
- Has experience with content writing.
- Has High-level management and leadership skills.
- Can schedule and manage tasks effectively.
- Has written and verbal communication skills.
This is a rewarding opportunity that offers growth-oriented projects, mentorship, support, and resources. You will experience great exposure to both the institute and department leadership and have numerous opportunities for career growth. This position is a 100% Remote Work Opportunity in the State of Ohio.
At Cleveland Clinic, we know what matters most. That's why we treat our caregivers as if they are our own family, and we are always creating ways to be there for you. Here, you'll find that we offer: resources to learn and grow, a fulfilling career for everyone, and comprehensive benefits that invest in your health, your physical and mental well-being and your future. When you join Cleveland Clinic, you'll be part of a supportive caregiver family that will be united in shared values and purpose to fulfill our promise of being the best place to receive care and the best place to work in healthcare.
Responsibilities:
- Designs and executes research and outreach activities aimed at increasing market share in the local, regional and national markets.
- Develops prospective client lists, promotional activities and awareness programs to create new prospect demand for products/programs.
- Designs marketing campaigns, product value proposition, supporting marketing material and outreach scripts to generate sales opportunities.
- Performs ongoing measurement of the success and cost effectiveness of activities.
- Leads marketing and communication strategies to drive the ongoing utilization of products and services through existing client relationships.
- Assists in identifying and improving utilization of under-performing contracts.
- Performs ongoing measurement of the success and cost effectiveness of those activities.
- Participates in the Product Development process by monitoring existing products and services, understanding competitive positioning and changes in the market landscape that will affect market share.
- Focuses on driving success of the M&NS supported products.
- Participates in the new Product Development process and go-to-market strategy design including pro forma analysis, sales projections/goals and ongoing management of those strategies and new product launches.
- Other duties as assigned.
Education:
- Bachelor's Degree in Business Administration or related filed required.
Certifications:
- None required.
Complexity of Work:
- Requires critical thinking skills, decisive judgment and the ability to work with minimal supervision.
- Must be able to work in a stressful environment.
Work Experience:
- Five years in healthcare/employee benefits sales/service is required. Background in Employer, Payer or Physician marketing is strongly preferred.
- Experienced in and comfortable with the preparation and delivery of formal and informal presentations.
Physical Requirements:
- Typical physical demands include a high degree of dexterity to produce materials on a PC; normal or corrected vision, extensive sitting and frequent walking, occasional lifting or carrying up to 25 pounds.
Personal Protective Equipment:
- Follows standard precautions using personal protective equipment as required.
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Keywords: Account Management, Marketing, Marketing Education, Lead Generation, Marketing Strategies
Pay Range: $33.46 - $51.03 / hour
The pay range displayed on this job posting reflects the anticipated range for new hires. While the pay range is displayed as an hourly rate, Cleveland Clinic recruiters will clarify whether the compensation is hourly or salary. A successful candidate's actual compensation will be determined after taking factors into consideration such as the candidate's work history, experience, skill set, and education. This is not inclusive of the value of Cleveland Clinic's benefits package, which includes among other benefits, healthcare/dental/vision and retirement.
