Product Content Manager

20600 Emerald Parkway, Cleveland, Ohio 44135 United States of America
Who is Oatey?
Since 1916, Oatey has provided reliable, high-quality products for the residential and commercial plumbing industries. Our purpose is to deliver quality, build trust and improve lives.
The Oatey family of companies are Oatey, Cherne, Keeney, Quick Drain, Hercules, Dearborn, GF Thompson, William H. Harvey, Masters, Contact, Belanger, and Lansas.
Our brands are synonymous with quality, integrity, and trust in the plumbing industry.
What we're looking for...
The Manager, Product Content is an integral part of Oatey's efforts to optimize our digital brand footprint. You will own the creation and management of content for Oatey's 20,000+ products that will be featured in our marketing materials, on our websites, and on the websites of our wholesale and retail partners (Amazon, Home Depot, Lowes, Ferguson, etc.). Working closely with the Director, Brand Strategy, the Copywriter, and our Creative Services and Multi-Media team, you will be responsible for identifying and bringing to life photos, carousel graphics, videos and project guides that elevate Oatey's online presence by helping end-users choose and use Oatey products.
Expectations & Accountabilities ...

• Accountable for all Product Content initiatives to drive traffic, engagement, leads, sales and customer retention
• Strategically identify key product features, benefits and unique differentiators, then subsequently develop language and provide direction to the creative team to generate visuals that succinctly and creatively communicate the advantages of choosing Oatey products
• Lead content audits to identify areas of opportunity to improve marketing copy, product images, videos and other digital marketing assets, then execute these improvements
• Collaborate with technical experts to prioritize product benefits and establish an effective message hierarchy
• Oversee the creation of guides and video scripts that detail how to select products for and the steps to take to complete plumbing projects
• Support new product launches with the development of A+ digital assets highlighting key selling features
• Maintain editorial governance so content is consistent with our brand voice, style and tone
• Review competitive and best-in-class product listings to identify industry trends and bring forward new opportunities to increase conversion
• Oversee product marketing video and photo shoots and the management of digital files within Oatey's product information management (PIM) system
• Lead, coach and develop the Content Specialist to ensure goals and objectives are met, supporting individual performance and growth
• Manage the Product Content team's workload and processes while partnering cross-functionally to ensure efficient project completion

• 5+ years of relevant work experience
• Outstanding project management skills and attention to detail
• Strong communication and writing skills in English
• An eye for brand and editorial excellence
• Creative mindset and ability to think outside the box
• Inquisitive nature with a knack for asking insightful questions
• Ability to view challenges from multiple perspectives to gain comprehensive understanding
• Skill in extracting key information from limited or complex data
• Proven work experience as a content marketing manager
• Proficiency in content management software and MS Office
• Experience with search engine optimization
• Experience working with graphic designers, photographers and/or videographers
• BA/BS in marketing, communications or related field, or equivalent work experience

• At Oatey, our purpose has always been to deliver quality, build trust and improve lives.
• We value Collaboration, Integrity, Respect, Courage, Leadership, and Excellence above all else.
• We embrace diversity, equity, and inclusion - acknowledging, valuing, and leveraging the unique experiences and perspectives of our associates.
• Our vision is to continue to grow as a market leader, to enrich the lives of our Associates, and to foster an inclusive environment in every regard.
• Our purpose, mission, and vision are not possible without the right people, and we are committed to fostering an inclusive, engaging, and rewarding environment for our Associates.
• Oatey has a total rewards philosophy which encompasses compensation, benefits, work-life effectiveness, recognition, performance management, tuition reimbursement, mental health wellness, and talent development.

• Unlimited time off for salaried Associates & generous PTO packages for hourly Associates.
• Annual Cash Profit Sharing (discretionary)
• Health Insurance for our associates' averages $100 or less a month (single coverage)
• Generous benefits including up to $2,700 company contribution to Health Savings Account
• 401(k) with a 5% company match
• Tuition reimbursement in an environment that encourages advancement
• Associate well-being benefits including CALM App and robust EAP offering
• Recognized for our commitment to diversity, equity, and inclusion