Product Analyst (Adtech)

Job Title: Product Analyst (AdTech Expertise)

Location: remote

Duration: Contract

Experience level : 10+ yrs

Key Responsibilities:

1. Expertise:
   • Develop a deep understanding of our AdTech stack, including ad serving platforms, ad formats/ delivery experiences, supply and demand dimensions, partner programming requirements, campaign scoring, budget pacing, audience management and user-level targeting capabilities.
   • Monitor and analyze key advertising performance metrics, such as click-through rates (CTR), conversion rates, impression delivery, and ad revenue.
   • Identify trends, patterns, and opportunities to optimize ad placements, ad targeting, and overall user engagement to maximize revenue and user satisfaction.
   • Collaborate with cross-functional teams to implement ad-related enhancements and ensure alignment with product strategy.
   • Conduct A/B tests and analyze user behavior to make data-driven recommendations for improving user experience, as well as app/ad performance across our network

Data Analysis and Insights:

• • Dig deep. You will utilize data analytics tools to perform in-depth analysis of user engagement, ad performance, and app usage patterns across dozens of supply-side dimensions.
  • Make data accessible. You will build product performance dashboards and workbooks using data visualization tools and pivot tables to effectively communicate performance trends to stakeholders.
  • Draw Insights. You will highlight key findings, generate actionable insights, and propose optimizations/ recommendations based on data, contributing to product roadmaps and strategies.
  • Be the "SME". You are the go-to person when someone asks questions like: "is this feature working", "when do these events fire", "how should we interpret this graph", or "what does this value mean".
  • Define "healthy". You will help to define performance expectations and monitoring requirements for new features so that we can quickly identify when issues arise.

Collaboration and Communication:

• • Work closely with product managers, software developers, and UX/UI designers to drive product enhancements and feature development.
  • Assist data science with discovery, investigations and insights to steer the development of machine learning algorithms.
  • Collaborate with engineering teams to troubleshoot technical issues.
  • Effectively communicate complex technical concepts to non-technical stakeholders, promoting a clear understanding of product performance and potential improvements.

Qualifications:

• Bachelor's degree in Computer Science, Engineering, Business, or a related field. Master's degree is a plus.
• Proven experience (5+ years) in product analysis, AdTech, and Android platform analysis.
• Proficiency in data analysis tools such as Excel, SQL, Python, or similar languages.
• Strong analytical mindset with the ability to interpret complex data and derive actionable insights.
• Natural tendency to be curious and creative
• Familiarity with mobile application development, Android Studio, and related SDKs.
• Excellent communication skills, both written and verbal.
• Detail-oriented, self-motivated, and able to work both independently and as part of a team.
• Prior experience with A/B testing methodologies and statistical analysis is a plus.

Thanks & Regards

Anoop Tiwari

Extend Information Systems

Cell: - 571 - 386 - 2431

Email: Anoop@extendinfosys.com