Principal Product Manager, Ads Platform

Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to over 30% of the Fortune 100 with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.  

Last year, more than $3.3 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.  

We seek a talented and experienced senior-level contributor with a strong background in Ads and Monetization. In this role, you will work closely with cross-functional teams to build, enhance, and maintain an ad products platform for our large two-sided freelancer marketplace. Leveraging your extensive knowledge in building ads and monetization platforms, you will play a critical role in driving the success of our advertising and revenue initiatives while providing an exceptional user experience for both our freelancers and clients.

 Your Responsibilities:

• You will help define and drive the execution of Upwork’s ads and monetization strategy, causally improving client and freelancer outcomes while maximizing revenue growth.

• Develop and maintain a product roadmap, prioritizing features that address our customers’ needs while fulfilling Upwork’s strategic business objectives.

• Communicate product vision and ensure alignment between stakeholders, adjacent product teams, and leadership.

• Establish and track key success metrics, analyzing data to identify trends and inform decisions. 

• Work closely with your engineering lead counterparts to establish a clear vision of the future of our advertising tech stack. 

• Partner with analytics, economics, and user research to design quantitative tests and elicit qualitative feedback.

• Collaborate with customer support to develop product documentation and community announcements.

• Partner closely with product marketing and bring a point of view to positioning our products in the marketplace.

• While this is an Individual Contributor role, we are looking for a leader who will mentor, guide, and direct other Product Managers to ensure their success and growth.

What it takes to catch our eye:

• 7+ years of product management experience in the advertising technology sector, with a proven track record of launching and scaling successful advertising products.

• Strong analytical skills, with the ability to synthesize complex data and identify actionable insights.

• Deep understanding of comprehensive advertising tools for creating, managing, and analyzing advertising campaigns (e.g., Facebook Ads Manager or similar products). 

• Strong technical understanding of advertising technology stack, including programmatic advertising, ad serving technology, audience targeting, and measurement.

• Strong analytical and problem-solving skills, with the ability to make data-driven decisions.

• A passion for creating economic opportunities for people around the world. 

• Prior experience in a two-sided marketplace or a similar platform-based business is not necessary but a plus.

• Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.

• Strong project management skills, with a demonstrated ability to lead cross-functional teams and manage multiple projects simultaneously

Come change how the world works.

At Upwork, you’ll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals. While we have physical offices in San Francisco and Chicago, currently we also hire full-time employees in 19 states in the United States. 

Our vibrant culture is built on shared values and our mission to create economic opportunities so that people have better lives. We foster amazing teams, put our community first, and have a bias toward action. We encourage everyone to bring their whole selves to work and grow together through development opportunities, mentorship, and employee resource groups. And oh yeah, we’ve also got amazing benefits - including medical insurance for you and your family, unlimited PTO, 401(k) with matching, 12 weeks of paid parental leave, and a generous Employee Stock Purchase Plan. Check out our Life at Upwork page to learn more about our benefits and the employee experience.

Check out our Careers page to learn more about the employee experience.   

Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.