PPC Specialist

Are you looking for a high energy, strategic, and fast-paced position as a PPC Specialist?  Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes!

For 11,000+ health care and human service organizations, Relias helps clients deliver better clinical and financial outcomes by elevating the performance of teams. We help organizations across the continuum of care get better at maintaining compliance, developing staff and promoting consistent, high-quality care. Our platform employs assessments to reveal specific gaps in skills and addresses them with personalized and engaging learning, choosing from 7,000+ online courses that meet accrediting board, state and federal requirements.  We are passionate about our products and our clients; what we deliver and the impact we have on the world is truly something you can be proud to represent.  Join us and make a difference.

WHAT CAN RELIAS OFFER YOU?

• Fantastic health and wellness benefits package, including an outstanding 401k match, a flexible PTO program, and a generous and inclusive parental leave policy. Additionally, Relias pays for the employee portion of the monthly healthcare premium!
• Flexible work environment with onsite and work from home options - you choose when you want to come into the office!
• Active Employee Resource Groups open to all employees!
• Comprehensive onboarding program - a great introduction to our company, customers and culture!
• Growth and career advancement opportunities!
  • 20%+ annual employee promotion and transfer rate
  • Multiple development program options - leadership development, professional development curriculums, and Nanodegree options in both technology and data science
  • Professional development gained from conference attendance and participation in organizations like NC Tech

We are looking for a highly motivated and experienced PPC specialist to join our team. The PPC Specialist will be responsible for managing and optimizing our company's ecommerce pay-per-click campaigns, on platforms such as Google Ads, Microsoft Ads, and Meta. The ideal candidate must have strong analytics and problem-solving skills, as well as experience with PPC campaign management and conversion rate optimization. 

WHAT YOU'LL BE DOING:

• Owning and Executing PPC Marketing Campaigns 
  • Daily management of pay-per-click (PPC) marketing campaigns.
  • Executing strategies to grow and improve performance through new campaigns, keyword opportunities, campaign and ad group structuring, audience targeting, remarketing, and other facets of PPC media to meet revenue goals.
  • Writing compelling ad copy for text and image ads.  Working with design/creative to have image ad and videos created as needed.
  • Maintaining and monitoring keywords, bids, spend, revenue, ROAS, CPL, impression share, quality score and other important account metrics.
  • Monitoring conversion rate and creating landing pages for conversation rate optimization. 
• Reviewing, Reporting, and Optimizing Campaign Performance 
  • Monitoring web analytics or other key performance tools, evaluating performance issues and providing recommendations and implementing strategies in accordance with the data. 
  • A/B testing and optimizing ongoing campaigns.
  • Monitoring KPIs closely to ensure the team and leadership are well informed about campaign and channel performance.
  • Providing analysis and recommendations for landing page performance or website improvements to improve conversion.
  • Generating weekly and monthly reporting for all major metrics, goals and revenue tracking.
• Advocating Use of PPC Marketing Best-Practices 
  • Staying up to date with the latest trends and best practices in PPC campaign management and optimization.

YOU'VE GOT WHAT IT TAKES IF YOU HAVE:

• A minimum of 3 years of experience working on PPC ad platforms (Google Ads, Microsoft Ads, Meta)
• Proficient using Google Analytics to evaluate campaign and website performance.
• Proficiency in MS Excel, PowerPoint, and Word.
• Google Ads Certification
• Associate degree 
• Passion for pay per click marketing.
• Ability to identify and resolve problems.
• High levels of integrity, autonomy, and self-motivation.
• Strong analytical, organizational, project management and time management skills.
• Ability to prioritize managing multiple accounts/campaigns.
• Strong communication skills to work across departments to achieve results.

IT WOULD BE NICE IF YOU HAVE:

• ECommerce campaigns, education or healthcare campaigns
• AB testing tool experience, such as Google Optimize
• Other ad platforms/types: LinkedIn Ads, Apple Ads, Spotify Ads, CTV/YouTube video
• Other certifications: Google Analytics, Meta Blueprint, Microsoft Ads
   

Relias is an Equal Opportunity Employer and a Drug-Free workplace

Company: Relias LLC 

Country: United States of America 

State/Region: North Carolina 

City: Morrisville 

Postal Code: 27560 

Job ID: 260289