PPC Specialist/Paid Search

Robert Half Marketing & Creative is looking for a Digital Campaign Manager for one of our clients in Charlotte, NC. This position is a hybrid long term contract opportunity!

Compensation is around $32-35/hr.

As a Digital Campaign Manager, you will be responsible for developing, implementing, and optimizing digital marketing campaigns for our clients. The ideal candidate should have a proven track record of successful campaign management, particularly in digital media, with a strong focus on Google Adwords and Facebook Ad Management.

Key Responsibilities:

Campaign Strategy and Planning:

• Develop comprehensive digital campaign strategies in collaboration with the client and internal teams.
• Define clear campaign objectives, target audience, and KPIs.

Execution and Optimization:

• Implement and manage digital marketing campaigns across various platforms, with a primary emphasis on Google Adwords and Facebook Ads.
• Continuously monitor and optimize campaign performance to ensure maximum ROI and achieve client goals.

Data Analysis and Reporting:

• Analyze campaign data and provide insightful reports to clients and internal stakeholders.
• Make data-driven recommendations for campaign improvements and adjustments.

Client Collaboration:

• Work closely with clients to understand their business goals and objectives.
• Provide strategic recommendations and insights to enhance overall campaign performance.

Qualifications:

• Proven experience in digital campaign management, with a focus on Google Adwords and Facebook Ads.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with clients and internal teams.
• Up-to-date knowledge of industry trends, digital marketing best practices, and platform updates.