Performance Media Planner/Buyer

Who We Are:

With office locations in Pittsburgh and Chicago, Gatesman is a privately held, fully integrated marketing communications agency with expertise in advertising, digital, analytics, public relations, social media, and Performance Media.  We don’t shy away from the unknown and thrive on the speed of business. We solve business challenges by using data, and a human filter to fuel our marketing solutions- whether it’s building brand awareness, improving reputation, launching new products, or publishing brand narratives. We maintain our client relationships with an industry leading tenure of 7+ years on average.

Our agency is frequently named as being one of the Best Places to Work as voted by our own employees, and continuously earn an 90%+ satisfaction rate in blind annual surveys among our clients and employees. With 60+ associates and thriving, Gatesman serves clients nationwide in Healthcare, Higher Ed, Energy, Financial, Retail and B2B.

Position Summary:

Gatesman is seeking a talented Performance Media Planner/Buyer to join our growing team. The Performance Media Planner/Buyer provides support (both administrative and analytical) to the Media Managers. This position will also assist with the development and execution of media plans.

Responsibilities:

Strategic Performance Marketing

• Maintaining up-to-date knowledge of industry news and developments pertaining to digital marketing
• Understanding of the various digital media channels (SEM, Display, Programmatic, Paid Social), how they influence and compliment one another, and their role in our clients’ media mix
• Development of Excel, Word, and PowerPoint skills
• Knowledge of clients’ business and digital marketing objectives
• Identification of the client’s target audience along with their attitudes, behaviors, and media consumption habits using a variety of research tools
• Exploring new media opportunities
• Helping in preparation for reporting meetings

Campaign / Project Management

• Fulfil relevant daily, weekly, monthly and quarterly tasks ensuring that all campaigns are executed to plan and meeting target KPIs
• Ensure orders are correctly placed within internal billing systems and invoices are reconciled on a monthly basis
• Coordinate deliverables with account team including collecting creative specs and completed creative assets, relaying creative deadlines, and aiding in campaign setup
• Help prepare monthly and end-of-campaign performance review presentations
• Provide regular reporting, performance analysis, and recommendations
• Keep managers and account team updated on the status of account activities
• Provide input in developing campaign strategies

Work with your Digital Performance Manager to ensure that:

• Campaigns and project timelines and budgets are maintained
• Campaigns are accurately set up according to approved plans
• Optimizations are focused on the campaign’s objectives and driving improvement in its primary KPIs
• Budgets are paced to deliver in full over the course of the campaign and invoices are reconciled correctly
• Campaigns are monitored regularly, measured against forecasts, and optimized to drive efficiency gains
• Reports and presentations are delivered to the highest level of quality, providing both insight and proactive recommendations

Requirements

• B.S. or B.A. degree in Marketing, Advertising, Communications, or a related field
• Digital media planning and buying experience
• Familiarity with paid search (Google ads), paid social (Facebook, LinkedIn), or programmatic buying/display platforms
• Proven experience with Campaign Pacing and Optimization Reporting
• Drive and ability to prioritize while working on multiple assignments under deadline pressures
• Fast learner who easily adapts to various agency and client demands
• Ability to understanding client needs, maintaining relationships, build partnerships
• Communicates effectively at all levels, both up and down
• Strong numerical skills, attention to detail, and multi-tasking capability
• Able to work collaboratively across teams
• Analytical and strategic thinker
• Desire to thrive and excel in a very aggressive, evolving agency culture that is extremely fast paced, dynamic, and fun

Gatesman Benefits:

• Hybrid Work Schedule
• Medical, Dental and Vision Insurance available on the first day of employment
• FSA/HSA
• 401k with an employer match
• Unlimited PTO
• Work From Anywhere Program
• Flex Friday’s
• 13 Holiday’s including time off between Christmas and New Years
• Paid Maternity Leave
• Strong culture and supportive working environment

Powered by JazzHR

RiRevrgbO6