Junior Media Buyer/Planner

Pathfinders, a full-service integrated marketing agency, is seeking a motivated Junior Media Buyer/Planner to join our team. This is a full-time, permanent position and is 100% remote eligible with occasional travel requirements. This position manages and implements paid advertising strategies for our clients as directed by the client-approved media plan. The role is essential in executing the detailed elements of campaigns and media goals on platforms by ensuring the accurate set-up and managing of day-to-day performance of campaigns.  The ideal candidate will have experience and expertise in executing paid search campaigns.

You should be the kind of professional who enjoys interpersonal communication and project-oriented work and possess acute attention to detail. You do not take things at face value. You love working in teams, collaborating with people of all different backgrounds and experience and will work on a variety of clients and platforms, collaborating in an environment where you can bring ideas and solutions to the table, daily.

At Pathfinders, we help you develop your hard and soft skills and give you the opportunity to take on marketing challenges as part of a team. If you value variety in your workload, thrive on finding creative solutions for all types of clients, and are just as adept at collaborating with teammates as you are at working independently, Pathfinders could be a great fit for you. We’re committed to providing a supportive environment where you can grow, whether you’re a seasoned advertising professional or just starting your career. 

 And because we believe in working hard and resting hard, we keep your work-life balance a priority. What we ask in return is that you’re principled, hardworking, and willing to rise to every occasion when clients and colleagues need you. 

Get to know us at pathfind.com

What you will do, in greater detail:

• Oversee and execute marketing and advertising campaigns for various broadcast, digital, and media outlets
• Meet with clients, prepare plans for media, organizing budgets, and negotiating the costs of advertising spaces with vendors when applicable. Overnight/weekend travel will be required for certain events
• Follow current market trends and understand our target consumer patterns
• Coordinate suitably with production and distribution of material with various departments
• Be an advocate for new systems and tools to continuously expand our advertising capabilities
• Works collaboratively as an enthusiastic advocate for our client’s paid media campaigns and budgets
• Work with digital and creative teams in directing content creation to ensure accurate specs and tracking
• Work closely with internal and external teams, via remote and in-person interactions, to ensure requirements and strategic direction are met. Overnight/weekend travel will be required for certain events
• Set up new ads within various social / digital platforms such as Facebook, Twitter, LinkedIn, Google Ads, Bing Ads, Amazon, etc.
• Execute digital marketing tactics including bid management, keyword research/development, paid search ad copy writing, campaign performance tracking, and reporting 
• Closely monitor campaigns throughout their entire lifecycle across a variety of platforms and evaluate the effectiveness of campaigns, offering recommendations based on evaluations to improve the campaigns
• Closely monitor budget pacing across all campaigns and platforms to ensure accurate budget spend as defined in the media plan
• Compile results and regularly report on campaign performance based on established KPIs and benchmarks,
• Present reports to internal media team to communicate performance trends
• Work with greater media team and digital team  for troubleshooting of all placements and pixels for on-site tracking implementations to ensure proper tracking.
• Audit search and display efforts of clients’ competitors
• Identify new digital advertising opportunities

What we’d like to see in a strong candidate:

• B.Sc./B.A. required preferably in marketing, advertising, or media
• Preferred but not required: 1+ years paid media experience either agency side or within the digital industry (inclusive of DSPs, ad serving companies, etc.)
• Has a knowledge of paid digital media practices including strategy, tactical execution, ad serving, optimization and reporting.
• Participate in quality control by ensuring campaigns are setup correctly with the appropriate ad specs, tracking pixels in place, accurate budgets, targeting parameters, etc.
• Ability to manage display, search, video, remarketing and social media campaigns
• Familiar and understanding of current digital advertising products, offerings and other 3rd-party platforms such as Google Ads Network, Meta, etc.
• Familiar of placements and pixels for on-site tracking implementations to ensure proper tracking.
• Ability to analyze campaign data to drive marketing strategies and actionable insights from data
• Ability to maintain a positive, can-do attitude through all tasks – big and small
• Ability to evaluate creative
• Ability to think strategically
• Ability to develop clear, organized, concise communications
• Proficiency in managing multiple projects to tight deadlines in a fast-paced environment among cross-functional teams, and able to discuss priorities with management on an ongoing basis 
• Ability to identify and escalate issues on an as-need basis 
• Excellent written and oral communication skills
• Strong deductive reasoning and filtering skills 
• Ability to serve as the conductor of a team, across functions: optimizations, strategy, creative, account, production
• Ability to effectively negotiate with vendors
• Effective presentation skills
• Ability to effectively manage time and project priorities
• Relaxed with high stress tolerance
• Excellent interpersonal skills; demonstrates ability to motivate others
• Demonstrate organization and attention to detail 
• Assertive and self-confident, but also conscientious and patient
• Team player and cooperative

What's in it for you? Lots of good stuff! Competitive compensation packages, commensurate with experience.  A company commitment to flexibility and work-life balance with employees averaging over 6 weeks of PTO a year. In addition, our employees are given bonus opportunities, health, vision, dental, life and short term disability insurance, 401(k) with a 3% "safe harbor" employer contribution (no employee contribution required), HSA annual company contribution, and profit sharing. Applicants of diverse backgrounds are welcome and encouraged to apply.