Pay Per Click (Ppc) Manager

Senior PPC Manager

Small but rapidly growing company with plenty of room for growth! We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets. In this role, you should be well-versed in the principles of search engine marketing (SEM). You should be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).

Key Responsibilities

• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google Ads, Bing)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for clients
• Write attractive and concise copy for paid search placements
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce the risk of click fraud
• Keep abreast of PPC and SEM trends

Skills & experience required

• Demonstrated experience managing multiple Google Ads accounts
• Experience in data analysis, reporting, and leveraging that data for ongoing optimizations
• Knowledge of digital marketing concepts particularly around lead generation and customer journey
• Familiarity with multiple platforms (e.g. Google Ads, Bing, Facebook, LinkedIn) is preferred
• Proficient in MS Office (particularly Excel)
• Excellent communication skills
• Analytical thinking with strong math skills
• Experience using Google ads editor is a must. If you have only run Google Ads accounts using the platform, this is not the job for you
• Past experience in higher education marketing a plus
• Working knowledge of Google Tag Manager a plus