Pavati Brand Marketing Manager - Onsite

Job Type
Full-time
Description
Pavati, a subsidiary of Highway Products Inc., is seeking a seasoned Brand Marketing Manager to join its rapidly growing business in southern Oregon. The successful candidate will work closely with the Pavati leadership team to ensure that its annual objectives and KPIs are achieved.
DUTIES & RESPONSIBILITIES
Reporting to the Director of Marketing, the hands-on candidate will serve as the chief liaison between Pavati leadership and the Marketing Shared Services team (which also supports the Highway Products business). The primary objective of the role is to ensure that Marketing Plans are developed and executed that enable the Pavati business to achieve its annual objectives.
Areas of focus will include:

• Brand Positioning (Planning)
• Customer Value Proposition Creation (Planning)
• Competitor Analysis (Planning)
• Customer and Prospect Marketing Campaigns (Planning)
• Digital and Print Channel Lead Generation (Execution)
• Marketing Funnel Management (Analytics)
• Marketing Budgets (Analytics)
• KPIs - Reporting (Analytics)
• Trade Events
• Sponsorship

Requirements
QUALIFICATIONS:

• A bachelor's degree in business, economics, or a related field is required.
• 10+ years of diverse B2C marketing experience, preferably in luxury goods.
• Marine industry experience is preferred, but not required.
• Proven track record of developing and executing marketing strategies (plans) that deliver measurable results.
• Strong understanding of print and digital marketing channels.
• Experience with CRM platforms, customer research, and analytics.
• Excellent communication, analytical, and interpersonal skills.
• Strong project management skills.
• Self-starter and team player.
• Comfortable dealing with ambiguity and change.

WHY WORK AT HIGHWAY PRODUCTS? We offer more than most employers here in the valley:

• Wages - We have competitive wages and a continuous performance review process, which recognizes and rewards your exceptional talent.
• Training - We want you to grow with us! With exciting opportunities for skills growth and development, fostering your creativity, and nurturing your potential, we have job-specific training as well as an in-house Welding Training Program and Fabrication Training Program to provide you the ability to receive training in our facility with the goal of transferring to those departments.
• Benefits - We offer competitive benefits such as a comprehensive insurance plan, paid holidays, Paid Time Off that starts accruing on your first day, and a generous 401 (k) employer match program.

Highway Products is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. Highway Products complies with the Americans with Disabilities Act.